Marketing Communications Manager

Powell Industries • Houston, TX

21d

About The Position

The Marketing Communications Manager leads the strategy, development, execution, and measurement of digital and traditional marketing communications across the organization. Reporting to the Sales Director, the role builds brand equity, drives awareness and preference, and generates qualified demand through integrated programs spanning the full sales funnel. The position combines strategic planning with hands-on execution and directly supervises the marketing communications team.

The manager develops and refreshes the marketing communications plan, executes campaigns, stewards brand and content, supports product launches and sales enablement, and manages the company's digital presence and marketing technology. The role also oversees events, budgets, vendors, and team development, while partnering with sales, business unit leaders, HR, Product Management, and other functions. Work requires travel to manufacturing operations and events or exhibitions.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• At least 8 years of progressive marketing communications experience, with a demonstrated record of delivering value and innovation.
• Ability to develop and execute integrated marketing strategies and campaigns across digital and traditional channels.
• Ability to synthesize complex or technical topics into compelling, audience-appropriate content and value propositions.
• Expert written, verbal, and presentation skills, with strong messaging and copywriting judgment.
• Strong digital marketing proficiency, including SEO/SEM, email marketing, social media platforms, and content management systems.
• Experience with web and campaign analytics platforms, such as Google Analytics, and ability to use data insights to improve performance.
• Excellent project management skills, including managing competing priorities and multiple concurrent projects while meeting deadlines.
• Strong interpersonal and collaboration skills, with the ability to work across internal and external stakeholder groups.
• Experience managing budgets, external vendors, and agency relationships.
• Ability to rapidly develop fluency in product lines, technical specifications, and application standards such as NEC, ANSI, IEEE, and IEC.
• Proficiency in web analytics and social media reporting.
• Highly organized and self-directed, able to manage concurrent projects across business units and geographies while maintaining attention to detail and quality.
• Comfort operating in a lean team where hands-on execution is as important as strategic thinking.
• Awareness of regional market differences across North America; global awareness, including Europe, EMEA, and Southeast Asia, is preferred.

Nice To Haves

• Experience in B2B, industrial, technical, or solutions-oriented marketing.
• Familiarity with MarTech platforms and workflow tools.
• Graphic design aptitude and advanced PowerPoint and/or Adobe Creative Suite skills.
• Exposure to event planning, including agenda development and logistics management.
• Experience with social or digital advertising.
• Experience supervising or mentoring marketing team members.
• Preferred working knowledge of electrical distribution equipment or the broader power management industry.
• Familiarity with market segments including oil and gas, petrochemical, utility transmission and distribution, power generation, commercial and industrial, and mission-critical markets such as data centers.

Responsibilities

• Develop, own, and annually refresh a marketing communications plan, including strategies, tactics, timelines, and budgets aligned with revenue growth priorities.
• Design and deliver integrated multi-channel campaigns across digital and traditional channels to build awareness, generate qualified leads, and accelerate the sales pipeline.
• Own and protect brand standards, the style guide, and visual identity; create content such as white papers, case studies, product copy, presentations, and digital assets.
• Collaborate with Product Management on product positioning, messaging, sales materials, launch campaigns, and ongoing promotion.
• Provide sales enablement materials, including brochures, flyers, presentations, scripts, training materials, and digital engagement resources; ensure technical accuracy and commercial effectiveness.
• Manage the website, SEO/SEM, email marketing, and social media; optimize digital performance and report on metrics such as traffic and campaign ROI.
• Own and operate the MarTech stack for campaign execution, lead tracking, and performance measurement; research and recommend platforms with IT.
• Plan, coordinate, and execute customer-facing events, trade shows, webinars, and industry conferences.
• Manage the marketing communications budget, including forecasting, allocation, and reconciliation, and oversee agencies, consultants, subcontractors, and suppliers.
• Supervise, mentor, and develop marketing team members; set objectives, delegate, and foster a high-performance team culture.
• Partner with sales leaders, business unit leaders, HR, and Product Management; contribute to and occasionally lead cross-functional initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager