Marketing Communications Manager

Powell•Houston, TX

21d

About The Position

The Marketing Communications Manager leads the strategy, development, execution, and measurement of digital and traditional marketing communications across the organization. Reporting to the Sales Director, the role builds brand equity, drives awareness and preference, and generates qualified demand through integrated programs spanning the sales funnel. The position combines strategic planning with hands-on execution and directly supervises the marketing communications team. The manager partners with commercial leadership and cross-functional stakeholders to develop go-to-market strategies, create content and campaigns, support product launches and sales enablement, manage the company's digital presence and marketing technology, and plan events. The role owns the marketing communications budget and external vendor relationships, and leads, mentors, and develops marketing team members. The work requires travel to manufacturing operations, events, and exhibitions. Powell describes a collaborative work environment, opportunities for advancement and promotion, and a commitment to work-life balance. Candidates must be legally authorized to work full-time in the United States.

Requirements

Bachelor's degree in marketing, Communications, Business, or a related field.
At least 8 years of progressive marketing communications experience, with a demonstrated track record of delivering value and innovation.
Proven ability to develop and execute integrated marketing strategies and campaigns across digital and traditional channels.
Ability to synthesize complex or technical topics into compelling, audience-appropriate content and value propositions.
Expert written, verbal, and presentation skills, with strong messaging and copywriting ability.
Strong digital marketing proficiency, including SEO/SEM, email marketing, social media platforms, and content management systems.
Experience with web and campaign analytics platforms, such as Google Analytics, and ability to interpret data and drive continuous improvement.
Excellent project management skills, including the ability to manage competing priorities and multiple projects while consistently meeting deadlines.
Strong interpersonal and collaboration skills for working with varied internal and external stakeholders.
Experience managing budgets, external vendors, and agency relationships.
Ability to develop fluency in product lines, technical specifications, and application standards such as NEC, ANSI, IEEE, and IEC.
Highly organized and self-starting, able to manage concurrent projects across business units and geographies while maintaining attention to detail and quality.
Comfort operating in a lean team environment where hands-on execution is as important as strategic thinking.

Nice To Haves

Experience in a B2B, industrial, technical, or solutions-oriented marketing environment.
Familiarity with marketing technology platforms and workflow tools.
Graphic design aptitude; advanced PowerPoint and/or Adobe Creative Suite skills.
Event planning experience, including agenda development and logistics management.
Experience with social or digital advertising.
Experience supervising or mentoring marketing team members.
Working knowledge of electrical distribution equipment or the broader power management industry.
Familiarity with market segments such as O&G, Petrochemical, Utility T&D, PowerGen, C&I, and Mission Critical, including data centers.
Proficiency in web analytics and social media reporting.
Awareness of regional market differences across North America; global awareness, including Europe, EMEA, and Southeast Asia, is preferred.

Responsibilities

Develop, own, and annually refresh a comprehensive marketing communications plan, including strategies, tactics, timelines, and budgets aligned with revenue growth priorities.
Design and deliver integrated campaigns across digital and traditional channels to build brand awareness, generate qualified leads, and accelerate the sales pipeline.
Own and protect brand standards, the style guide, and visual identity; create written content and digital assets that translate technical information into clear, audience-appropriate messaging.
Collaborate with Product Management on product introductions, including positioning, messaging, sales materials, campaign content, and promotional support.
Equip the sales team with accurate and effective brochures, flyers, presentations, sales scripts, training materials, and digital engagement resources.
Manage the company website, SEO/SEM, email marketing, and social media; optimize digital performance and report on metrics such as traffic and campaign ROI.
Operate the marketing technology stack for campaign execution, lead tracking, and performance measurement, and recommend new platforms in partnership with IT.
Plan, coordinate, and execute customer-facing events, trade shows, webinars, and industry conferences.
Own the marketing communications budget, including forecasting, allocating, and reconciling spending; manage agencies, consultants, subcontractors, and suppliers.
Supervise, mentor, and develop marketing team members; set objectives, delegate, and foster a high-performance team culture.
Partner with sales leaders, business unit leaders, HR, and Product Management, and contribute to or lead cross-functional initiatives.