Marketing Communications Manager, NA

SUNRISE MEDICAL (US) LLC•Mount Juliet, TN

3d•Onsite

About The Position

Based in Nashville, TN, the Marketing Communications Manager is primarily responsible for devising marketing strategies and programs to improve brand awareness, handling external and internal communications across digital and traditional channels, and crafting communication strategies for regional product launches and other key events. Drawing on deep expertise in digital marketing (including SEO/SEM, paid social and digital advertising, email and content marketing, marketing automation, and web and campaign analytics), they lead the execution of strategic marketing and sales initiatives and campaigns within the region. Finally, they are directly responsible for managing the outward-facing marketing associates (e.g. social media, digital marketing, and internet marketing associates) within the North American Marketing team.

Requirements

Bachelor's degree in Marketing, Digital Marketing, Marketing Communications, Business Management, or a related field, or an equivalent combination of education and experience.
Minimum 5 years related experience, preferably in the healthcare and/or life science industry, including experience in a leadership/decision-making capacity.
Experience in marketing durable goods in a business to business and/or consumer environment.
Demonstrated ability to manage a team and operate in a cross-functional environment
Computer literacy; familiarity with information technology concepts, integrated business systems, personal computers, Microsoft Windows operating system and Microsoft Office applications.
Proficiency with marketing and project management platforms, such as marketing automation/CRM (e.g., HubSpot, Salesforce), web analytics (e.g., Google Analytics), SEO/SEM and social media tools (e.g., Google Ads, Hootsuite), and project management tools (e.g., Asana, Monday.com).
Exceptional verbal and written communication and analytical skills.

Responsibilities

Develop and execute an integrated digital marketing communications strategy (spanning SEO/SEM, paid media, content, email, and social) to drive brand awareness within the North American Market
Develop and execute strategic initiatives to support the North American commercial team including: North American product launch planning, communication, and execution, Strategic marketing campaigns, Support the development and release of commercial selling tools such as clinical sales playbooks.
Managing and strategically implementing external and internal communications for the North American Markets.
Lead, design & execute data-driven digital and social media strategies for consumers, dealers, clinicians and associates to maximize brand awareness, audience growth, and community engagement, leveraging web and campaign analytics to continuously optimize performance.
Together with the North American Marketing team, create copy for newsletters, external emails, press releases, social media campaign, and similar content.
Directly manage all North American Digital Marketing and Internet Marketing Associates
Own the digital marketing technology stack and reporting (including marketing automation, SEO/SEM, paid digital campaigns, and web analytics) to drive lead generation and measure marketing ROI.
Managing external communication channels including social media platforms, company websites and media relations, press releases, etc.
Work closely with the North American Education Team to plan, market and analyze the success of education events such as in-person education events and online webinars.
Work closely with the North American Marketing team to plan, market and analyze the success of major events (e.g. International Seating Symposium, Abilities Expos, Key Dealer Events, National Sales Conference, etc.).
Supporting global marketing initiatives as needed.