Marketing Campaign Manager - Global Campaigns

EPAM Systems • New York, NY

1d

About The Position

The Marketing Campaign Manager translates market opportunities and business priorities into data-driven, integrated campaign strategies aligned with digital transformation capabilities. This role serves as a strategic bridge between go-to-market strategy and cross-functional execution teams, owning campaign planning, orchestration, and performance measurement across global programs and customer touchpoints. The manager defines campaign audiences, messaging, positioning, and channel mix across awareness and consideration stages; guides campaign narratives and content requirements; and uses engagement, pipeline progression, and ROI metrics to optimize results. The role partners with teams across GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations to coordinate execution.

Requirements

• Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field.
• 6–8 years of experience in B2B marketing, integrated campaigns, or go-to-market strategy.
• Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments.
• Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies.
• Excellent stakeholder management and cross-functional collaboration abilities, with strong analytical and project management skills.
• Experience with marketing automation, CRM, and campaign management platforms.
• Familiarity with ABM programs and ability to use data insights to optimize campaign impact.

Nice To Haves

• Experience in retail and consumer services industries.

Responsibilities

• Translate business priorities into focused integrated campaign strategies aligned to digital transformation capabilities.
• Define campaign strategy, including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages.
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints.
• Partner with GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations teams for coordinated execution.
• Guide campaign narratives and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials.
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level