Marketing Campaign Associate I - Corporate (Atlantic City)
About The Position
The Marketing Campaign Associate role involves responsibility for creative, data and execution components of multiple direct mail and email projects including advertising for promotions, events, gaming, dining, and hotel offers. The role requires fast-paced project management throughout the lifecycle of the campaign, from creation through delivery to the guests. Each Marketing Campaign Associate is assigned to work on a team that focuses primarily on mailed/emailed campaigns for one property or market. The average workload is ten projects per production month and duties are cyclical, including simultaneous responsibility for project tasks in beginning, intermediate and final stages of completion. Each project will begin with a pre-formulated strategy, and the Associate will receive all details needed to select a creative design, set up offer segmentation, query criteria from an existing database, and set up execution rules. The Associate will own each step of the project once it has been assigned, including routing to reviewers and approvers, vendor interaction, proofing and all inquiries and notifications.
Requirements
- Experience in direct mail and email campaign management.
- Proficiency in project management.
- Ability to select creative designs.
- Experience with offer segmentation and database querying.
- Skills in setting up execution rules.
- Experience routing projects for review and approval.
- Vendor interaction experience.
- Proofing skills.
- Ability to handle inquiries and notifications.
Responsibilities
- Manage creative, data, and execution components of direct mail and email projects.
- Oversee advertising for promotions, events, gaming, dining, and hotel offers.
- Perform fast-paced project management throughout the campaign lifecycle.
- Select creative designs, set up offer segmentation, and query criteria from a database.
- Set up execution rules for campaigns.
- Route projects to reviewers and approvers.
- Manage vendor interactions.
- Handle proofing, inquiries, and notifications for projects.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
