Marketing Campaign Associate I - Corporate (Atlantic City)

Caesars Entertainment•Atlantic City, NJ

5d•Onsite

About The Position

The Marketing Campaign Associate role involves responsibility for creative, data and execution components of multiple direct mail and email projects including advertising for promotions, events, gaming, dining, and hotel offers. The role requires fast-paced project management throughout the lifecycle of the campaign, from creation through delivery to the guests. Each Marketing Campaign Associate is assigned to work on a team that focuses primarily on mailed/emailed campaigns for one property or market. The average workload is ten projects per production month and duties are cyclical, including simultaneous responsibility for project tasks in beginning, intermediate and final stages of completion. Each project will begin with a pre-formulated strategy, and the Associate will receive all details needed to select a creative design, set up offer segmentation, query criteria from an existing database, and set up execution rules. The Associate will own each step of the project once it has been assigned, including routing to reviewers and approvers, vendor interaction, proofing and all inquiries and notifications.

Requirements

Bachelor’s degree in marketing, Business, Advertising or related field
Copywriting and proofreading experience
Working knowledge of Microsoft Outlook, Word and Excel
Must be 21 years or older
Effective communication skills
Ability to quickly learn systems and program expertise
Proactive in finding solutions

Nice To Haves

Familiarity with database structures, database terminology, database management, and database querying tools
Mobile and Social Media targeted marketing experience

Responsibilities

Manage creative, data, and execution components of direct mail and email projects.
Oversee advertising for promotions, events, gaming, dining, and hotel offers.
Perform fast-paced project management throughout the campaign lifecycle.
Select creative designs, set up offer segmentation, and query criteria from databases.
Set up execution rules for campaigns.
Own project steps from assignment through completion, including routing for approvals, vendor interaction, and proofing.
Handle all inquiries and notifications related to assigned projects.