Marketing Campaign and Event Manager

Dexmate•Fremont, CA

4d•$70,000 - $200,000

About The Position

Dexmate is seeking a Marketing Campaign and Event Manager to drive pipeline growth through high-impact integrated campaigns and industry events. The role owns campaign planning and execution across online and offline channels, with a focus on generating high-quality leads, supporting enterprise sales cycles, and showcasing Dexmate’s technology through real-world engagement. The manager works closely with Product Marketing, Sales, and Leadership to align campaigns and events with business goals and revenue targets. The role includes planning targeted campaigns aligned with ideal customer profiles and industry verticals; managing industry events, trade shows, conferences, customer demos, and roadshows from planning through on-site execution; supporting lead generation and account engagement; and tracking performance, ROI, and pipeline outcomes. The manager also collaborates with Product Marketing, Sales, and the Content team on messaging, account targeting, follow-ups, deal support, campaign assets, and collateral.

Requirements

4–7+ years of experience in B2B or B2C marketing, demand generation, or event marketing.
Proven experience managing integrated campaigns and industry events.
Experience in enterprise or deep-tech environments, such as robotics, hardware, AI, or platforms.
Strong project management skills and ability to manage multiple campaigns simultaneously.
Data-driven mindset and experience tracking performance and optimizing ROI.
Excellent communication and cross-functional collaboration skills.

Nice To Haves

Experience in robotics, automation, or industrial technology.
Familiarity with long enterprise sales cycles and complex buying processes.
Experience with Account-Based Marketing strategies.
Experience working closely with Sales teams to drive pipeline.

Responsibilities

Plan and execute integrated marketing campaigns across online and offline channels.
Develop targeted campaigns aligned to ideal customer profiles and key industry verticals.
Partner with Product Marketing to ensure strong messaging and positioning.
Collaborate with Sales to generate high-quality leads and pipeline through campaigns.
Own end-to-end execution of trade shows, conferences, customer demos, and roadshows.
Coordinate event logistics, vendors, booth design, and on-site execution.
Collaborate with Sales to maximize meetings and pipeline from events.
Drive high-quality lead generation and account engagement.
Support Account-Based Marketing initiatives.
Ensure effective lead capture, follow-up, and handoff to Sales.
Track and report campaign and event performance, including leads generated, meetings booked, and pipeline created.
Analyze ROI and continuously optimize campaigns and channel mix.
Work with Product Marketing on messaging and go-to-market alignment, Sales on account targeting and follow-ups, and the Content team on campaign assets and collateral.