Marketing & Business Development Specialist

Geater Machining & Manufacturing, Co.•Independence, IA

7d•Onsite

About The Position

Geater Machining & Manufacturing is seeking a Marketing & Business Development Specialist to support the company’s growth and diversification across aerospace, defense, and space markets. This on-site role is embedded within the commercial organization and supports marketing execution, market intelligence, target-account development, CRM and marketing operations, digital marketing coordination, content development, and sales enablement. The specialist works closely with the Vice President of Sales & Marketing, Sales, Project Engineering, Operations, and other internal teams to turn business priorities, customer activity, market intelligence, and growth opportunities into coordinated marketing and business-development activity. The role may also involve customer visits, trade shows, industry events, and other commercial activities. The position includes researching markets, customers, programs, and opportunities; developing target-account lists, account maps, research briefs, and pursuit support; managing day-to-day marketing administration and strategic use of ActiveCampaign; coordinating outsourced SEO, PPC, and website-management programs; developing LinkedIn and content initiatives; maintaining website and brand content; and reporting on marketing activity and commercial outcomes. The specialist provides regular updates to the Vice President of Sales & Marketing. There are no supervisory responsibilities.

Requirements

Computer literacy in word-processing and spreadsheet programs.
Excellent written and verbal communication, editing, and proofreading skills.
In-depth knowledge of clerical and organizational techniques.
Ability to work under time pressure.
Ability to work well in a team environment, communicate effectively, maintain a positive attitude, and show willingness to learn.
Approximately 3–5 years of B2B marketing, business development, market research, demand generation, or related commercial experience is preferred.

Nice To Haves

A bachelor’s degree in marketing, communications, business, digital marketing, or a related field is preferred; equivalent relevant experience will be considered.

Responsibilities

Work with Sales, Project Engineering, Operations, Quality, and other teams to understand customer activity, quoting trends, strategic opportunities, manufacturing capabilities, and market needs.
Translate business activity and market insights into target-account research, marketing content, CRM activity, digital campaigns, and business-development support.
Develop account-specific pursuit materials, including research briefs, contact maps, program intelligence, messaging, and customer-meeting preparation.
Participate in customer visits, trade shows, industry events, and other commercial activities, including pre-event research and post-event follow-up.
Coordinate with Sales to ensure marketing engagement, market intelligence, and identified opportunities receive appropriate follow-up.
Research strategic markets, customers, programs, and emerging opportunities in aerospace, defense, space, and autonomous systems.
Develop and maintain prioritized target-account lists using manufacturing fit, growth potential, production timing, strategic value, and accessibility.
Use CRM data, digital engagement, industry research, public sources, professional networks, third-party data tools, and internal information to identify companies, facilities, business units, contacts, and growth signals.
Build account maps and relationship paths across relevant functions, including procurement, strategic sourcing, supply chain, operations, manufacturing engineering, supplier quality, program management, and executive leadership.
Monitor target accounts for growth indicators, new programs, contract activity, facility expansion, hiring, organizational changes, and other potential buying signals.
Support trade-show and event strategy through pre-event research, meeting development, account prioritization, and post-event follow-up.
Own day-to-day marketing administration and strategic use of ActiveCampaign, including segmentation, contact enrichment, campaign lists, stages, follow-up workflows, and reporting.
Maintain CRM discipline so account intelligence, contact activity, campaign engagement, meetings, RFQs, and opportunities are visible and actionable.
Integrate relevant third-party data and research into account development while maintaining data quality and avoiding unnecessary contact accumulation.
Develop repeatable processes connecting market research, digital engagement, CRM activity, and Sales follow-up.
Coordinate outsourced SEO, PPC, and website-management programs and align their priorities with target markets, manufacturing capabilities, and commercial objectives.
Act as the primary day-to-day internal contact for digital-marketing partners, working with the Vice President of Sales & Marketing to set priorities and evaluate results.
Provide digital-marketing partners with market intelligence, campaign priorities, capability messaging, content inputs, target-market direction, and landing-page needs.
Review digital performance, including qualified website traffic, search visibility, conversion activity, cost per click, search terms, landing-page performance, and account-level engagement.
Evaluate outsourced digital-marketing spend based on its contribution to qualified conversations, meetings, RFQs, opportunities, and orders.
Develop working knowledge of SEO, PPC, website analytics, and digital marketing to manage and evaluate external specialists; technical execution may remain outsourced.
Develop and execute a coordinated LinkedIn and content program supporting company growth, diversification, employer brand, and target-market priorities.
Develop an editorial calendar communicating manufacturing capability, people, investments, customers, markets, community involvement, and strategic direction.
Create or coordinate written, visual, photographic, and video content using on-site access to people, facilities, equipment, capabilities, customer visits, and company activities.
Develop recurring content on strategic themes such as aerospace, defense, space, domestic manufacturing, autonomous systems, quality, and workforce development.
Maintain and update website content and ensure consistent brand use across digital and printed communications.
Coordinate content with sales campaigns so marketing supports priority accounts and markets.
Develop dashboards and reports connecting marketing activity to commercial outcomes.
Track target accounts identified, relevant contacts developed, account engagement, meetings generated, RFQs, qualified pipeline, and orders influenced by marketing or business-development activity.
Monitor supporting digital metrics, including website activity, SEO, PPC, LinkedIn, email engagement, and campaign performance.
Support Sales and marketing KPI reviews and recommend changes to account priorities, campaigns, messaging, or channel investment based on performance.
Provide regular updates to the Vice President of Sales & Marketing on market intelligence, target-account progression, marketing performance, and emerging opportunities.