Legal Marketing & Business Development Specialist

Hall & Evans • Denver, CO

2d

About The Position

The Marketing & Business Development Specialist works closely with the Marketing & Business Development Manager to support, conceptualize, and execute marketing initiatives across the firm’s multi-state footprint. The role partners with regional practice group leaders and attorneys, combining corporate business development strategy with creative execution to help keep the firm’s brand, proposals, and digital presence competitive.

The specialist supports new-business pursuits, develops and refines RFPs and pitches, creates visual assets, writes and edits marketing content, maintains the firm’s website and social media presence, and develops client-facing presentations. The role also assists with tracking marketing expenditures and ensuring vendors, sponsorships, and external events align with budget allocations. Other duties may be assigned.

Requirements

• Minimum of 5 years of progressive corporate marketing and business development experience, including experience within a law firm.
• Bachelor’s degree in Marketing, Communications, Business Administration, Graphic Design, or relevant experience.
• Advanced, portfolio-demonstrated proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Advanced proficiency in Microsoft PowerPoint and familiarity with Microsoft Word and Excel.
• Exceptional copywriting, line-editing, and proofreading skills.
• Excellent written and verbal communication skills, including the ability to communicate effectively and tactfully with people at all levels inside and outside the firm.
• Excellent organizational skills and strong attention to detail, with the ability to follow instructions accurately.
• Ability to work concurrently on a variety of projects and requests.
• Strong time-management skills, a sense of urgency, and the ability to work under pressure and meet deadlines.
• Ability to anticipate problems, find solutions, and prioritize work accordingly.

Responsibilities

• Collaborate with the Marketing & Business Development Manager and practice group leaders to pursue new business opportunities.
• Draft and refine multi-state RFPs and pitches, ensuring compliance, strong formatting, and strategic positioning.
• Conceptualize, design, and update visual assets for digital and print media using Adobe Creative Suite while maintaining firm brand guidelines.
• Write and edit marketing campaigns, practice area descriptions, firm announcements, client alerts, internal communications, and legal insights.
• Work with attorneys and paralegals to write, update, and deploy professional, consumer-facing biographies.
• Maintain and update the firm’s website and develop engaging social media content.
• Use discretion in scheduling, engagement strategies, and analytics tracking to maximize firm visibility under the general direction of the Manager.
• Conceptualize and structure client-facing presentation decks in Microsoft PowerPoint, translating complex legal concepts into scannable, persuasive graphical presentations.
• Assist the Manager with tracking marketing expenditures and ensuring vendors, sponsorships, and external events align with budget allocations.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level