Marketing Automation Strategist

Mountain America Credit Union•Sandy, UT

About The Position

Assists in developing the overall marketing automation infrastructure, focusing on demand generation efforts related to product and service growth. Develops and maintains automation data feeds, mappings, system connections, troubleshooting processes, and reports. Ensures database integration and hygiene, and enhances or develops automation campaigns within Eloqua or Microsoft Dynamics. The role requires proficiency with Eloqua, Salesforce, Microsoft Dynamics, or similar systems. The strategist executes marketing automation plans and best practices, including lead scoring, profiling, segmentation, system integration, data hygiene, optimization, troubleshooting, and reporting. The role manages data quality, models engagement milestones and buying cycles for prospect, nurture, and expansion campaigns, and analyzes marketing and sales data to recommend improvements to channels, campaigns, and funnel performance. It also evaluates new technologies, uses AI to improve automation processes, and contributes technical expertise to cross-functional teams. The position may manage email and SMS campaign execution and SMS system maintenance, including TCPA compliance. It supports quality-control initiatives, follows brand guidelines, collaborates with event teams, and helps design, execute, and analyze A/B tests. Ongoing learning and professional development are expected. The role is not eligible to be performed in Colorado or Connecticut, remotely or in person.

Requirements

Bachelor’s degree in Advertising, Marketing, Information Technology, or a related field.
Five years of experience in marketing automation and database management, including high-tech campaign design, integrated marketing, and demand generation.
Three years of project management experience.
Track record of performance excellence in meeting targets and objectives.
Working knowledge and experience with quantitative analysis and statistics.
Experience in data and analytics management, including predictive modeling to develop market and product forecasts.
Ability to analyze business needs and formulate effective marketing strategies.
Proficiency with Eloqua, Salesforce, Microsoft Dynamics, or similar systems.
Experience troubleshooting and resolving complex data issues.
Strong written, verbal, and presentation communication skills.
Ability to think logically and critically when solving problems and considering process improvements.
Strong organization, self-motivation, attention to detail, and follow-through.
Marketing project management and project-planning skills.
Ability to work in a fast-paced, dynamic environment and contribute effectively in a team setting.
Comprehensive understanding of relational database structures and marketing analytics.
Ability to sit, talk, and hear consistently; close, distance, and color vision; ability to lift up to 10 pounds frequently and up to 25 pounds occasionally.

Nice To Haves

Salesforce.com experience is a plus.
Eloqua or Marketo certification preferred.
Microsoft Dynamics experience preferred.
Adobe Analytics certification preferred.
Familiarity with event, ticketing, and webinar platforms such as Ticket Tailor, Microsoft Teams, and Zoom.

Responsibilities

Execute marketing automation plans and best practices for Eloqua or Microsoft Dynamics, including lead scoring, profiling, segmentation, system integration, data hygiene, optimization, troubleshooting, and reporting.
Define, implement, and maintain marketing automation practices for data quality and hygiene, list management, optimization, and troubleshooting.
Participate in cross-functional teams and provide technical expertise on sales and marketing tools and databases.
Model engagement milestones and buying cycles for prospect, nurturing, and expansion campaigns.
Manage large data sets and monitor, maintain, and improve data quality within marketing systems.
Use AI technologies to analyze marketing automation processes, identify improvements, and implement enhancements.
Evaluate new technologies and add-on applications to improve marketing effectiveness and efficiency.
Analyze marketing and sales data and recommend optimization opportunities for channels, campaigns, and marketing and sales funnel performance.
As needed, manage email and SMS campaign execution and maintain the SMS system, ensuring TCPA compliance.
Drive continuous improvement and contribute to quality-control initiatives, collaborating with other teams on quality management and strategic alignment.
Adhere to brand guidelines.
Work with event teams and event, ticketing, and webinar platforms to create events and support a good member experience.
Assist in designing and executing A/B tests, analyze results, share insights, and collaborate on campaign changes based on outcomes.
Participate in learning and development opportunities, including learning new marketing automation tools and techniques.
Perform other duties as assigned.