Marketing Automation & Quality Technologist

Western Governors University•Salt Lake, UT

4d•Onsite

About The Position

The Marketing Automation & Quality Technologist supports all aspects of Marketing Automation and Quality Assurance. This role is responsible for optimizing marketing automation technologies and campaigns to enable communication with students throughout their lifecycle. The position ensures the accuracy, functionality, and effectiveness of automated marketing campaigns and workflows, identifying and resolving errors while verifying audience segmentation to ensure communications reach the intended audiences. This is a regular full-time position working with our Marketing Team out of our headquarters in Salt Lake City, Utah.

Requirements

Process-driven and efficiency-oriented with the ability to optimize systems and workflows.
Marketo Certified Expert.
Thorough understanding of: Customer journeys, Marketing funnels, Flywheel methodologies, Lead scoring, Marketing automation strategies
Proficiency with Salesforce CRM.
Strong analytical mindset.
Excellent verbal, written, design, and presentation communication skills.
Working knowledge of HTML and CSS to make basic updates to emails, landing pages, and forms.
Ability to identify underlying business needs and deliver effective solutions within short timelines.
Familiarity with digital marketing platforms and concepts.
Knowledge of integrated marketing communications.
Knowledge of educational marketing.
Self-motivated and highly organized.
Detail-oriented and results-focused with strong follow-through skills.
Strong project management and project planning capabilities.
Ability to identify data-driven opportunities.
Experience troubleshooting and resolving complex data issues.
Strong functional and technical documentation skills.
Experience managing large-scale marketing databases and supporting initiatives focused on: Database quality, Compliance, Governance
Proficiency with Microsoft Office applications, including: Excel, Outlook, Word
Bachelor’s degree, preferably in: Marketing, Communications, Information Technology, Related field
2+ years of Salesforce experience.
Minimum of 2 years of demonstrated experience administering Marketo.
Minimum of 2 years of demonstrated experience in marketing operations, including: Marketing automation, CRM management, Metrics and reporting
Experience in a B2B, fintech, or fast-paced technology environment preferred.
Experience with: Workfront, Jira, Wiki platforms, Salesforce, Tableau
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Responsibilities

Conduct QA checks on all outgoing communications for Email and Engagement team campaigns, including: Audience segmentation, Smart lists, Links and link tracking, Content optimization, Alignment with ticket requests
Test and optimize campaigns on an ongoing basis.
Analyze audiences to identify optimization opportunities.
Partner closely with Email and Engagement teams to support technical needs.
Provide regular, detailed reporting to Email and Engagement teams.
Collaborate with marketing teams to maintain consistency, optimize processes, and ensure compliance with industry regulations.
Support day-to-day operations of the Lifecycle Team.
Manage data collection, standardization, and normalization.
Assist with administration of Marketo and related business applications, including: RingLead, Twilio, Conversica
Help define, implement, and maintain marketing automation best practices, including: Data quality and hygiene, List management, Content optimization, General troubleshooting
Research new technologies, software, and plugins to enhance Lifecycle capabilities.
Collaborate with cross-functional teams to gather research and implement new processes.
Execute marketing campaigns and best practices within Marketo, including: Lead scoring, Profiling and segmentation, System integration, Data hygiene, Optimization, Troubleshooting, Reporting
Provide technical expertise to cross-functional teams on issues involving sales and marketing tools and databases.
Design and optimize integrations between marketing technology platforms and CRM systems.
Build, optimize, and maintain marketing automation operations, including: Programs, Behavior-based campaigns, Lead scoring, Email templates, Forms, Customer segmentation
Develop and maintain KPI, campaign, and performance reporting.
Conduct A/B testing to improve customer experiences and conversion rates.
Design and maintain an actionable prospect database and associated processes to ensure long-term data hygiene and list management.
Develop and deploy behavior- and event-triggered email communications utilizing dynamic content.
Collaborate with marketing teams and internal stakeholders to develop campaign assets that drive results.
Create and optimize marketing campaigns across multiple channels, including: Email, Browser notifications, SMS, Other emerging channels
Experiment with new technologies and leverage personalization to create meaningful customer journeys.
Escalate critical issues appropriately and promptly.
Attend vendor meetings, as needed.