Marketing Automation Specialist

Moneris • Toronto, ON

3d • CA$57,000 - CA$80,000 • Hybrid

About The Position

Reporting to the Manager, Marketing Technology and Lifecycle, the Marketing Automation Specialist will deploy high-performing email campaigns and automated customer journeys that drive engagement, lead conversion, and business growth. Working closely with campaign owners, the incumbent will translate marketing objectives into scalable, data-driven programs using AI, experimentation, and automation. This hands-on role is responsible for building and optimizing email campaigns, administering forms and lead workflows, and enhancing the end-to-end customer lifecycle experience to maximize campaign performance.
Location: You will be based in our Etobicoke office, balancing in-office collaboration with remote flexibility.
Reporting Relationship: You will report to Manager, Marketing Technology and Lifecycle Marketing.
Posting Type: Replacement.
Salary Range: The expected base salary range for this role is $57,000 to $80,000 .
Total compensation may also include variable or discretionary incentive components, including but not limited to bonuses and commissions. Individual job offers are determined by various factors, including experience, education, skills, certifications, and other business needs.

Requirements

• College diploma in Marketing or a related field.
• Minimum 3 years of experience in marketing with a focus on email marketing and marketing automation.
• Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Contact Builder.
• Experience with Salesforce Account Engagement (Pardot), including lead nurturing, lead scoring, and campaign automation.
• Knowledge of email marketing best practices, including personalization, A/B testing, deliverability, and customer lifecycle marketing.
• Experience building and optimizing automated customer journeys and multi-step nurture programs.
• Proficiency in SQL for audience segmentation and data validation, along with AMPscript and basic HTML and CSS for template updates, troubleshooting, and quality assurance.
• Experience working with CRM and customer data platforms, including audience management and customer segmentation.
• Knowledge of Salesforce Data Cloud or other customer data platforms, including audience creation and activation.
• Experience developing and deploying lead management workflows and forms.
• Experience using campaign performance data, testing methodologies, and customer insights to optimize marketing outcomes.

Nice To Haves

• Previous experience in the payments industry.

Responsibilities

• Configure, deploy, and optimize email campaigns, customer journeys, and automated workflows that support acquisition, nurturing, engagement, and retention objectives.
• Partner with marketing campaign owners and stakeholders to execute email campaigns, customer journeys, and automated marketing programs aligned with campaign requirements.
• Monitor campaign and journey performance through analytics, A/B testing, and reporting; identify opportunities to improve engagement, conversion rates, and customer experience.
• Leverage marketing automation platforms and AI-enabled capabilities to support personalization, campaign execution, and operational efficiency.
• Administer and maintain forms, lead management processes, and nurture programs that support lead generation, qualification, and progression through the customer lifecycle.
• Validate audience segmentation, campaign targeting, and data quality to ensure accurate, compliant customer communications.
• Continuously improve campaign processes, templates, and execution standards to increase efficiency and program effectiveness.
• Ensure campaigns meet regulatory requirements, accessibility standards, brand guidelines, and data privacy policies.
• Perform quality assurance testing, troubleshoot issues, coordinate deployment timelines, and ensure campaigns are delivered accurately and on schedule.

Benefits

• Comprehensive Total Rewards Program, including performance-based bonuses, flexible benefits starting from day one, and your choice of a health spending account (HSA) or personal spending account (PSA).
• Retirement planning support, with profit-sharing programs including company match and a defined contribution pension plan.
• Growth & development opportunities, including unlimited access to Coursera, mentorship programs, and an internal gig marketplace.
• Holistic wellness support, with an Employee & Family Assistance Program, 24/7 virtual healthcare, and workplace wellness initiatives.
• Flexibility that works for you, including hybrid work arrangements, a Work from Abroad program, and paid time off programs.
• Recognition and rewards, with company-wide recognition programs, exclusive banking perks from RBC & BMO, and access to great employee discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree