Marketing Automation Specialist

ABM•Dunwoody, GA

About The Position

ABM is looking for a driven, detail-oriented Marketing Automation Specialist to help elevate our email and demand generation programs to the next level. This role lives in Marketo day to day — building, testing, and optimizing the campaigns and nurtures that power marketing across ABM’s industry groups. The Marketing Automation Specialist owns the design, quality assurance, execution, maintenance, and reporting of automated programs and email distribution. The day-to-day work is hands-on Marketo: developing emails, landing pages, forms, nurtures, and scoring logic, and making sure every campaign goes out clean and on time. Beyond the core platform, this person partners across business units to troubleshoot programs, interpret performance, and continuously sharpen what we send and to whom. This role is a strong fit for someone who is relentless about optimization and genuinely curious about the data behind marketing. Comfort with reporting, segmentation logic, list management, and the systems Marketo connects to (such as a CRM) is what separates a good specialist from a great one. We value complementary skill sets — data analysis, light scripting or automation, HTML/CSS, and a systems mindset are all meaningful pluses that help this person work faster and smarter. We are also looking for someone who is excited about AI. The marketing automation landscape is changing fast, and we want a specialist who is curious about how AI can improve everything from content creation and QA to segmentation, reporting, and program build-out — and who actively wants to work toward integrating these tools into our day-to-day workflows. You don’t need to be an expert today; you do need to be eager to experiment, learn, and push our practices forward.

Requirements

3+ years in digital marketing with a focus on demand generation and marketing automation.
2 + years of hands-on Marketo experience; this is the core platform for the role.
Strong editing and proofing skills, with sharp attention to detail — nothing ships with errors.
Strong analytical skills, with the ability to interpret data, identify trends, and assess program effectiveness and ROI.
Strong verbal and written communication, and the ability to work well under pressure and meet deadlines.
Knowledge of responsive, fluid, and adaptive email design, plus cross-browser and mobile compatibility.
Solid project management skills — the ability to scope timelines, dependencies, and risks accurately.

Nice To Haves

Marketo certification
Experience with a connected CRM (e.g., Salesforce) and understanding of how marketing and sales data flow together.
Data fluency — comfort with spreadsheets, SQL, or BI/reporting tools to dig deeper into program performance.
Light scripting or automation skills (e.g., Python, JavaScript) and hands-on HTML/CSS for email and landing pages.
A systems and tooling mindset — someone who looks for ways to make repetitive work faster, cleaner, and more reliable.
Hands-on experience with AI tools (e.g., generative AI for content, AI-assisted QA or analysis) and a clear interest in integrating them into marketing operations.
Well organized, able to multi-task, prioritize, and think outside the box.
Excellent interpersonal skills and the ability to thrive as part of a fast-paced marketing team.
Curious and self-motivated — the kind of person who wants to understand why a number moved, not just that it did.
Genuinely excited about AI and emerging tools, and eager to experiment with them to optimize how the team works.

Responsibilities

Build, QA, proof, and launch targeted email campaigns, nurtures, and automated programs in Marketo, ensuring every send is accurate and on schedule.
Create and maintain emails, landing pages, forms, and reports in the platform, including reusable templates that keep the marketing function consistent.
Develop and manage lead nurturing and scoring programs that support the broader marketing organization.
Build and test responsive HTML email and landing page templates, ensuring cross-browser and mobile compatibility.
Define and execute personalized experiences for known and anonymous website visitors, optimizing messages, content, and flows for different audiences.
Document Marketo processes, programs, and procedures so the team can scale and maintain quality.
Monitor and report on the effectiveness of programs and tactics managed in Marketo and connected systems, helping the team understand performance and ROI.
Standardize, cleanse, and upload contact lists, and assist with data management initiatives that strengthen enterprise data quality and integrity.
Continuously test, measure, and optimize messaging, assets, segments, and tactics — treating optimization as an ongoing discipline, not a one-time task, and turning results into a steady stream of improvements.
Explore and apply AI tools to make program build-out, QA, content, and reporting faster and more effective, and help bring those workflows into the team’s standard practice.
Extract and interpret data from multiple sources to inform smarter targeting and program decisions.
Develop programs targeting both prospects and existing clients across channels, with the goal of generating qualified leads (MQLs) that are passed to sales.
Assist in the technical conceptualization of demand creation, nurturing, and scoring strategy.
Use the marketing project management system to prepare campaigns, gather materials, coordinate with contributors, and deliver on deadline.
Participate in brainstorming and rollout of new programs, tactics, and processes.