Marketing Automation Specialist

Bio-Techne • Minneapolis, MN

2d • $55,600 - $91,450

About The Position

The Marketing Automation Specialist will work with our marketing and digital marketing teams, facilitating the development of emails and landing pages using Marketo and providing strategic recommendations to improve performance based on the ROI/effectiveness of these programs. A successful Marketing Automation Specialist will stay abreast of new technologies and changes in the digital marketing environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes.

Requirements

• Bachelor’s Degree required
• 1-3 years of experience in marketing automation/email marketing such as Marketo, Marketing Cloud/ExactTarget, Eloqua, Pardot, or HubSpot. Marketo strongly preferred.
• Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player.
• Knowledge of Adobe Creative Suite
• Familiar with email marketing, CRM, database concepts, and related concepts.
• Knowledge of HTML and CSS; JavaScript a plus
• Strong ability to learn quickly
• Attention to details and perform at a high level of accuracy
• Strong problem-solving skills
• Act independently on routine assignments or projects
• Able to communicate professionally, both oral and written
• Plan, organize and multi-task to complete assignments in an efficient manner. Proficiency in a project management tool like Workfront, Monday.com, Trello, etc.
• Capable of taking initiative and finding ways to grow own skillset

Responsibilities

• Build and execute marketing campaigns across marketing automation and 3rd party platforms.
• Prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed and within assigned timelines.
• Understand capabilities and functionality of Marketo Nurture Programs and build upon requests.
• Support QA and testing of all Marketo programs and individual assets.
• Support strategy sessions for assigned business units with campaign development, updates, and recommendations based on data and quarterly goals.
• Able to segment prospect database to target campaigns and improve message relevancy.
• Apply tracking and reporting to all Marketing Automation tactics.
• Assist with troubleshooting issues across all assigned business units.
• Assist with Marketo data hygiene, system maintenance and lead management.

Benefits

• competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
• 401k plans
• employee stock purchase plan (ESPP)
• Health Saving Account (HSA)
• Flexible Spending Account (FSA)
• Dependent Care FSA
• mentorship
• promotional opportunities
• training and development
• tuition reimbursement
• internship programs
• employee resource groups
• volunteer paid time off
• employee events
• charity drives
• accrued leave policy with paid holidays, paid time off, and paid parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level