Marketing Automation Specialist
About The Position
Paciolan is hiring a Marketing Automation Specialist to serve as a critical technical and strategic resource for our clients. In this role, you will ensure clients fully understand and effectively leverage our marketing automation platform — helping them connect their marketing goals to measurable outcomes. This is an opportunity for a proactive professional who brings genuine industry expertise, a client-first orientation, and the ability to operate with confidence across both strategic and technical dimensions. You will collaborate closely with the Marketing Automation team and other client-facing functions to align on strategy, coordinate support, and deliver excellent client experience. You will interface directly with clients to problem-solve, provide recommendations, and share insights that inform both client engagements and our internal Product & Development teams.
Requirements
- 1+ years of experience in email marketing or marketing automation; Eloqua experience strongly preferred
- Demonstrated experience with revenue-generating marketing campaigns and a deep familiarity with the college athletics industry; a customer-first mindset and a proven ability to resolve issues with professionalism and efficiency
- Strong proficiency in marketing strategy with an emphasis on driving ticket sales and donor engagement
- Professional, personable, and positive in all interactions; an active listener with excellent verbal and written communication skills and a demonstrated commitment to Passion, Accountability, and Collaboration
- Ability to work effectively under moderate to limited supervision while exercising sound situational awareness and independent decision-making
Nice To Haves
- Eloqua experience strongly preferred
Responsibilities
- Build and manage professional relationships with multiple client contacts simultaneously, serving as a trusted point of contact across each engagement
- Oversee the development and execution of client campaigns within the marketing automation platform, ensuring accuracy, timeliness, and alignment with client objectives
- Coordinate internally across client projects, facilitating best practice sharing and cross-functional alignment
- Provide clients with strategic marketing recommendations and responsive support across questions, issues, and troubleshooting
- Lead implementation and onboarding for new clients, including platform training and foundational setup
Benefits
- Medical
- Dental
- Vision
- Health Savings Account
- Life Insurance and Other Insurance Plans
- Flexible Paid Time Off (minimum 10+ days annually)
- Parental Leave
- 20 Paid Holidays
- 401(k) + Match
- Short/Long Term Disability
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
