Marketing Automation Specialist

ABM US•Dunwoody, GA

About The Position

ABM is seeking a driven and detail-oriented Marketing Automation Specialist to enhance its email and demand generation programs. This role primarily involves working within Marketo to build, test, and optimize campaigns and nurtures for ABM's various industry groups. The specialist will be responsible for the design, quality assurance, execution, maintenance, and reporting of automated programs and email distributions. Key tasks include developing emails, landing pages, forms, nurtures, and scoring logic, ensuring timely and accurate campaign delivery. This position also requires collaboration across business units to troubleshoot programs, analyze performance, and refine marketing strategies. The ideal candidate is passionate about optimization, curious about data, and comfortable with reporting, segmentation, list management, and integrated systems like CRM. Complementary skills such as data analysis, light scripting, HTML/CSS, and a systems mindset are advantageous. The role also emphasizes an interest in AI and its potential to improve marketing automation processes, including content creation, QA, segmentation, reporting, and program development. While expertise in AI is not required, a strong desire to experiment, learn, and advance these practices is essential.

Requirements

Hands-on Marketo experience.
Comfort with reporting.
Proficiency in segmentation logic.
Experience with list management.
Familiarity with systems Marketo connects to, such as a CRM.
Eagerness to experiment, learn, and push practices forward regarding AI.

Nice To Haves

Data analysis skills.
Light scripting or automation skills.
HTML/CSS skills.
A systems mindset.

Responsibilities

Own the design, quality assurance, execution, maintenance, and reporting of automated programs and email distribution.
Develop emails, landing pages, forms, nurtures, and scoring logic in Marketo.
Ensure all campaigns are delivered cleanly and on time.
Partner across business units to troubleshoot programs and interpret performance.
Continuously sharpen marketing content and audience targeting.
Experiment with and integrate AI tools into day-to-day workflows.
Push marketing practices forward through experimentation and learning.