Marketing Automation Manager

StrataTech Education Group•Phoenix, AZ

1d•Onsite

About The Position

StrataTech Education Group is seeking a Marketing Automation Manager to lead their nurturing and marketing automation strategy. The goal is to build a system that guides prospective students from inquiry to enrollment. This role bridges marketing and admissions, focusing on designing, building, and optimizing lifecycle programs to enhance Lead-to-Enrollment (L2E) and Lead-to-Start (L2S) conversion rates. The ideal candidate will have a systems-thinking approach, a data-driven mindset, and experience operating within a CRM and marketing automation platform like LeadSquared. Responsibilities include owning the platform, building out the marketing technology stack, managing integrations, and ensuring data flows are efficient and reliable. This role reports to the VP of Marketing Operations and collaborates closely with marketing, admissions, and operations teams to translate strategy into automated, measurable programs. It's a hands-on role for someone who enjoys end-to-end platform ownership, system architecture, rigorous testing, and accountability for key business conversion metrics.

Requirements

4–7 years in marketing automation, lifecycle, CRM, or demand-generation marketing, with hands-on ownership of automated programs.
Hands-on experience with LeadSquared strongly preferred; deep experience administering a comparable combined CRM/automation platform (e.g., HubSpot, Salesforce/Marketing Cloud, Marketo, Zoho) with the ability to master LeadSquared quickly is welcome — building journeys, scoring, and segmentation, not just executing sends.
Experience building out or administering a marketing technology stack: evaluating tools, standing up integrations, and connecting systems so data and workflows move cleanly between platforms.
A demonstrated track record of improving funnel conversion metrics (lead-to-conversion, lead-to-close, or equivalent) through nurture and automation.
Strong analytical skills: comfort with funnel analysis, A/B testing, and translating data into program decisions.
Working knowledge of how CRM, automation, integrations, and reporting fit together as a system.
Understanding of email deliverability, data hygiene, and privacy/consent best practices.
A systems mindset. You see the lifecycle as an engine to be built and tuned, and you sweat the details that make it run.

Nice To Haves

Experience in education, admissions, or another high-consideration, multi-touch enrollment or sales funnel.
Higher education compliance knowledge, including SMS and email deliverability and TCPA compliance.
Familiarity with lead scoring model design and predictive/AI-enabled lifecycle tactics.
Experience supporting a sales or admissions team with marketing-sourced, nurtured leads.
SQL or comparable data fluency for deeper funnel analysis.
Experience with integration tooling, APIs, webhooks, or middleware (e.g., Zapier, Make, native connectors) to connect stack components.

Responsibilities

Own the automation and nurture strategy, including designing and managing the end-to-end lead nurturing strategy across the prospective-student lifecycle.
Build, launch, and manage automated programs such as multi-step nurture journeys, triggered campaigns, lead scoring, segmentation, and lifecycle communications across email and other channels.
Map funnel stages and identify opportunities for automation to accelerate progression, reduce leakage, and support admissions at critical moments.
Take direct ownership of improving Lead-to-Enrollment and Lead-to-Start conversion through automation, nurture, and lifecycle optimization.
Build the necessary infrastructure, including workflows, triggers, scoring models, and data flows, to make lifecycle marketing scalable and repeatable across brands and campuses.
Partner with admissions to ensure automation effectively supports, rather than competes with, human outreach, optimizing the timing of hand-offs and touchpoints to maximize conversion.
Implement a rigorous test-and-learn discipline, running A/B and incrementality tests, analyzing results, and iterating to achieve measurable lift.
Own reporting on automation and nurture performance, funnel metrics, conversion rates, and program impact, translating findings into actionable insights.
Continuously refine segmentation, timing, content, and triggers based on performance data.
Serve as the marketing owner of LeadSquared (CRM and marketing automation platform), managing campaign build, deliverability, list and data hygiene, lead scoring, and automation configuration.
Build out and evolve the broader marketing technology stack.
Design and maintain clean, reliable data flows between LeadSquared, source systems, and reporting to ensure data integrity for decision-making.
Ensure compliance with email, privacy, and consent requirements across all automated communications.