Marketing Automation Manager

JCB North America•San Antonio, TX

1d•Onsite

About The Position

The Marketing Automation Manager serves as the technical backbone of JCB North America’s marketing database. The role transforms disparate data sources into usable contact records that support targeted marketing and sales initiatives. It combines database administration with hands-on development to build customer profiles, increase the volume and quality of marketable contacts, and integrate data across Salesforce, Oracle Eloqua, and other enterprise systems. Through coding and automation, the position supports customer engagement, lead conversion, and revenue growth. This is a full-time, exempt position based onsite in San Antonio, Texas. The work takes place in both office and occasional manufacturing or factory environments, where the employee may be subject to noise and temperature changes.

Requirements

Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
Strong understanding of cleansing and analyzing large data sets.
Experience working with data in Salesforce.
Proficiency in data visualization tools such as SAP Analytics Cloud, Tableau, Power BI, or Eloqua’s reporting suite.
Must pass applicable drug screens, background checks, and pre-employment tests, conducted in accordance with applicable law.
Strong technical skills in Apex, Python, and SQL for data manipulation and automation.
Deep understanding of Salesforce data architecture and integration methods.
Working knowledge of Eloqua’s contact model, segmentation logic, and custom data objects.
Ability to design scalable data flows and independently troubleshoot integration issues.
Strong analytical skills and a detail-oriented approach to data accuracy and process optimization.
Ability to manage multiple projects with minimal supervision in a fast-paced environment.
Comfort with a role involving minimal customer-facing communication and a focus on technical execution and results.
Commitment to maintaining customer data integrity, security, and compliance.

Nice To Haves

Bachelor’s degree in Computer Science, Information Systems, Data Engineering, or a related field; equivalent work experience is considered.
3+ years of experience with Salesforce data management, including Apex development.
2+ years of experience with Python for ETL, data transformation, or API integration.
Hands-on experience with marketing automation platforms; Oracle Eloqua is strongly preferred.
Proficiency in SQL and relational database design.
Experience with API integrations, REST/SOAP services, and data exchange between enterprise platforms.
Knowledge of data quality best practices and CAN-SPAM/GDPR compliance considerations.
Working knowledge of EDA construction equipment datasets and/or Dodge Construction Network datasets.

Responsibilities

Design, develop, and maintain processes to aggregate, cleanse, and standardize contact data from internal and external sources.
Manage integrations between Salesforce and Oracle Eloqua, including field mapping, synchronization optimization, and error resolution.
Develop scripts, automation, and transformation logic using Apex, Python, and SQL to create and update contact records.
Configure and maintain Eloqua contact fields, custom data objects, and segmentation structures aligned with marketing and sales needs.
Implement and maintain database hygiene processes, including duplicate detection, suppression list management, and contact washing logic.
Monitor data quality, identify gaps, and execute enrichment strategies.
Support marketing automation initiatives by ensuring accurate and timely contact and account data availability for campaigns.
Optimize database performance to improve campaign segmentation speed, reporting accuracy, and system efficiency.
Collaborate with CRM and marketing teams to align data structures with reporting, lead scoring, and customer lifecycle needs.
Maintain technical documentation for data processes, integrations, and database configurations.
Perform other duties as assigned.