Marketing Automation Lead
About The Position
Amherst is seeking a Marketing Automation Lead to design, execute, and optimize automated marketing programs across email, mobile, and onsite channels via Marketing Cloud Engagement. This role will own the end-to-end management of marketing automation systems, ensuring that campaigns are personalized, data-driven, and scalable—nurturing prospects and residents from lead generation through renewal. We’re looking for a hands-on leader with a growth mindset—curious, proactive, and results-oriented—who thrives at the intersection of technology, data, and customer experience.
Requirements
- Strong understanding of lifecycle marketing, personalization, and customer journey orchestration.
- Strong proficiency in AMPSCRIPT and SQL
- Expert in email deliverability, segmentation, and testing methodologies.
- Strong analytical skills with experience in campaign reporting, dashboards, and KPIs.
- Ability to work cross-functionally and translate business goals into automation strategies.
- 5+ years of hands-on experience in Salesforce Marketing Cloud
Nice To Haves
- Knowledge of HTML/CSS for email and experience with CRM/data integrations preferred.
- Experience with MJML is a plus
Responsibilities
- Define and lead the strategy for automation programs that onboard, nurture, convert, and drive resident loyalty/advocacy.
- Partner with Growth Marketing and internal stakeholders to translate business requirements into actionable journeys and automations.
- Oversee audience segmentation strategies using lifecycle stage, behavioral signals, and geographic insights.
- Partner with Brand Marketing to customize creative and messaging for segment-specific campaigns that drive measurable action.
- Manage A/B and multivariate testing to optimize engagement, conversion, and deliverability.
- Ensure rigorous QA for email rendering, deliverability, and automation workflows.
- Own reporting on campaign and journey performance, providing insights and recommendations for continuous improvement.
- Maintain compliance with CAN-SPAM, GDPR, and opt-in regulations; enforce list hygiene best practices.
Benefits
- A competitive compensation package
- annual bonus
- 401k match
- Flexible PTO including 7 paid holidays, 1 floating holiday, and 1 volunteer day
- Employer-paid benefits (medical, dental, vision, health savings account)
- Professional career development and reimbursement
- Up to 16 weeks paid maternity leave
- up to 4 weeks of paid parental leave
- Backup childcare offered through Bright Horizons
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
101-250 employees
