Marketing Automation Specialist

The Lee Company•Hendersonville, TN

1d•Onsite

About The Position

We’re looking for an experienced Marketing Automation Specialist to help us deepen and scale how we engage customers across their lifecycle. This role is ideal for someone who has spent at least 3 years building and managing marketing automation inside an organization (not just at an agency), and who is confident owning platforms, building journeys, and operating with a high degree of autonomy. This position reports to our Director of Marketing & Communications but you’ll work closely with Business Intelligence, IT, and Marketing stakeholders to design, build, and optimize customer journeys that are powered by data and aligned to business outcomes. While you’ll be part of a collaborative marketing team, much of your work will be self-directed. This role requires someone who can jump in and begin building segments, journeys, and automations immediately. This role needs someone who is passionate about serving customers well and ensuring their customer experience is above and beyond anyone else in our industry. Experience with Microsoft Customer Insights and Microsoft Dynamics is a strong plus, but candidates with comparable CRM and automation platform experience are encouraged to apply.

Requirements

3+ years of hands-on experience building and managing marketing automation inside an organization
Proven experience creating customer journeys, audience segmentation, and automated workflows
Strong understanding of customer lifecycle marketing and data-driven engagement strategies
Comfort working autonomously and owning complex initiatives from concept through execution
Ability to collaborate effectively with technical and analytical teams
Hands-on experience building and managing marketing automation programs within a CRM or customer data platform
Strong ability to create and maintain customer segments using behavioral, transactional, and profile data
Working knowledge of lifecycle marketing concepts (e.g., acquisition, onboarding, retention, re‑engagement)
Understanding of data hygiene, consent, and compliance best practices in automated marketing
Candidates must be legally authorized to work in the United States.
At the time of hire, employees will be required to provide proof of employment eligibility.

Nice To Haves

Experience with Microsoft Customer Insights and/or Microsoft Dynamics
Experience with similar CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Adobe, etc.)
Familiarity with working alongside BI or analytics teams to activate customer data
Experience in B2C, home services, or multi-location service organizations

Responsibilities

Building and managing marketing automation inside an organization
Creating customer journeys, audience segmentation, and automated workflows
Designing and executing automated customer journeys across channels such as email, SMS, and other digital touchpoints
Activating customer data
Owning platforms, building journeys, and operating with a high degree of autonomy
Working closely with Business Intelligence, IT, and Marketing stakeholders to design, build, and optimize customer journeys
Building segments, journeys, and automations immediately

Benefits

Comprehensive health, dental, and vision insurance
Free virtual primary care, mental health, and urgent care services for employees and their family members
Earned Wage Access (EWA) – access a portion of your earned pay before payday
401(k) company match
HSA contributions
Company-paid life and long-term disability insurance
Company-supported volunteer opportunities
Free trade training through Lee Company University (LCU)
Paid time off (PTO)
Career growth opportunities
Holidays
Chaplain services