Marketing Automation Specialist

SENERGY PETROLEUM LLC•Gilbert, AZ

1d•Onsite

About The Position

As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. You will be working closely with marketing and sales directors in this role to implement all programmatic and operational initiatives through marketing automation tools.

Requirements

Minimum 1-3 years of marketing automation experience (must have been your focus)
Minimum 1 year experience with marketing automation tools required
Honest, dependable and a team player
Able to work in a fast-paced environment
Energetic self-starter
Exceptional verbal and written communication skills
Problem solving and listening skills
Organized and able to multi-task

Nice To Haves

Bilingual English and Spanish preferred
Adobe Cloud experience
One (1) year of sales experience
One (1) year of B2B experience
Experience in transportation, lubricants, fuel, or a related industry
Netsuite proficiency

Responsibilities

Develop a working knowledge of Senergy’s products and service offerings, sales polices, processes, systems, and practices, as well as other related company information systems.
Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
Maintain Marketing Automation integration with NetSuite and assist in the integration of additional platforms into the marketing automation software.
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Work with management to define KPIs, create reporting, analyze campaign performance.
Create recommendations to improve campaigns continuously.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
Support essential marketing operations initiatives using marketing automation abilities such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
Represent and promote Senergy in a professional, dignified, and ethical manner.
Attend sales meetings, as well as sales training, continuing education, and other related events and functions.