Marketing Automation Specialist

Lightspeed Commerce, Inc. • Montreal, QC

2d • Hybrid

About The Position

We’re looking for a Marketing Automation Specialist to join our Performance Marketing team in Montreal. In this role, you’ll be at the center of delivering scalable, data-driven customer communications across the full lifecycle using Salesforce Marketing Cloud as our core marketing automation platform. As a Marketing Automation Specialist, you’ll combine technical expertise, campaign execution, and strategic thinking to help drive customer acquisition, engagement, and retention globally. You’ll collaborate cross-functionally with marketers, operations, and leadership to build and optimize impactful customer journeys across email, in-app messaging, and automation programs.

Requirements

• 2+ years of experience in marketing automation, CRM marketing, or email marketing
• Strong hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, segmentation, and triggered communications
• Experience working with enterprise-level marketing automation and CRM platforms such as Pardot, HubSpot, ChurnZero, or Salesforce
• Experience building and troubleshooting automation workflows, audience segmentation, and campaign logic
• Strong analytical mindset with the ability to interpret performance data and translate insights into action
• Excellent collaboration and project management skills in a fast-paced environment

Nice To Haves

• Familiarity with HTML, SQL, or AMPscript is considered a strong asset

Responsibilities

• Build, launch, manage, and optimize email and in-app campaigns using Salesforce Marketing Cloud
• Develop and maintain automated customer journeys, triggers, segmentation strategies, and lifecycle campaigns
• Partner closely with Marketing Automation Specialists, team leads, and cross-functional stakeholders to support business and regional marketing goals
• Own end-to-end campaign execution, including QA, testing, deployment, reporting, and optimization
• Support strategic customer lifecycle initiatives, including batch sends, transactional messaging, triggered communications, and nurture journeys
• Leverage advanced marketing automation capabilities such as AI-powered personalization, predictive analytics, dynamic content, and advanced audience segmentation
• Analyze campaign and engagement performance to generate insights and continuously improve results
• Collaborate with leadership and stakeholders to define KPIs, reporting frameworks, and long-term automation strategies
• Manage and prioritize projects through JIRA while ensuring timely delivery across multiple initiatives
• Ensure marketing database health, audience governance, and compliance with GDPR, CASL, and other privacy regulations
• Contribute to innovation and process improvement within the marketing automation function

Benefits

• Flexible paid time off and remote work policies
• Equity options
• Contributions to your pension plan
• Training opportunities to grow your skills and career
• Health and wellness credit
• Time off to volunteer and give back to your community
• Interest groups, employee led networks, social committees to sponsored sports teams
• Computer purchase program to get your personal Macbook
• Enhanced parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed