Senior Marketing Automation Specialist

Reece•Addison, TX

11d

About The Position

In support of improving CX, lifecycle marketing, and digital optimization across Reece USA, this role will serve as the primary liaison between Marketing and IT teams to help operationalize scalable customer journeys, marketing automation, platform connectivity, and digital experience improvements across all divisions. This role is responsible for helping build the foundation for lifecycle marketing and the future digital customer experience at Reece through automation, customer segmentation, reporting, website optimization, platform coordination, and customer journey development.

Requirements

Ability to build and scale a modern marketing technology ecosystem
Strong cross-functional collaboration skills, particularly with IT
Ability to balance hands-on execution with strategic system thinking
Strong project management and organizational skills
Analytical rigor with a focus on continuous improvement and CX optimization
Detail-oriented, proactive, and able to operate in a fast-paced, evolving environment
Strong communication skills with ability to influence stakeholders across all levels
Demonstrates learning agility, innovation, and a solutions-oriented mindset
Experience with Martech tools such as Builder.io / Contentful CMS, Salesforce / Dynamics CRM, Marketing Cloud or equivalent email platforms, Tealium, Power BI, Google Analytics, Highspot, and Monday.com
Bachelor’s degree
4-5 years of experience in digital marketing, marketing operations, or marketing technology role

Nice To Haves

Master’s degree
Experience working in the building products sector
Experience partnering with IT or engineering teams on system integrations and platform development

Responsibilities

Build, execute, and optimize automated customer journeys across all Reece divisions
Develop triggered automation programs tied to customer behaviors, purchase history, branch interactions, events, website engagement, and customer feedback
Support lifecycle marketing initiatives including post-purchase engagement, reactivation, event follow-up, and customer retention programs
Develop and maintain customer segmentation strategies to support personalized communications and customer journey optimization
Establish best practices for automation workflows, audience segmentation, campaign execution, and lifecycle communications
Support A/B testing and customer journey experimentation to identify engagement opportunities and friction points
Partner closely with IT to support integration and optimization of marketing platforms and customer data flows
Support ongoing platform transition initiatives including Builder.io to Contentful, Salesforce to Dynamics, and customer data integration into Snowflake
Assist with testing and optimization of new digital tools, automation capabilities, and CX technologies
Support optimization of Reece’s marketing technology ecosystem in partnership with IT
Identify opportunities to reduce manual processes, streamline workflows, and improve operational efficiency through automation and digital optimization
Partner with Marketing and IT teams to improve customer journeys across digital and in-branch experiences
Help identify customer friction points and opportunities to improve usability, engagement, and communication effectiveness
Conduct ongoing website audits and identify opportunities to improve digital experience, content organization, customer navigation, and conversion paths
Collaborate with Marketing Specialists on identifying website content gaps and digital optimization opportunities
Support evaluation and implementation of AI-powered marketing tools, automation opportunities, and digital CX enhancements
Partner with Marketing and IT leadership to identify innovative technologies and scalable automation practices that position Reece at the forefront of digital customer experience and marketing operations