Email Marketing Automation Specialist

UPS

1d•Onsite

About The Position

The Email Marketing Automation Specialist supports the execution of e-mail communications campaigns in key segments across the organization. They provide project management support by specifically managing key execution components (e.g., creation of email assets, including forms and landing pages, monitoring schedules, testing e-mail campaigns, tracking and reporting email KPIs, etc.). This position is involved in technical maintenance within the email platform.

Requirements

E-mail marketing experience (1 or 2 years)
Knowledge of marketing automation platforms -Marketo preferred
Experience with information/data analysis and report generation
Excellent communication and writing skills
English proficiency - Required
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

Nice To Haves

Knowledge of Adobe Analytics is a plus
Canadian French, German, Spanish and/or other languages is a plus

Responsibilities

Attends project planning meetings to ensure project deliverables align with business objectives and other e-mail calendar events.
Creates all digital assets required for e-mail communications campaigns, following campaign strategy and governance documentation provided. This includes: Email assets using dynamic content and segmentation, Email tagging, Landing Page creation, Form Creation, Reports.
Traffics e-mail development schedules to ensure appropriate adherence to timelines.
Disseminates routing and reviews concepts, copy, and layout with stakeholders to compile feedback.
Tests e-mail messages to ensure quality standards are met prior to deployment; reporting broken elements to project manager, and e-mail service provider.
Monitors email KPIs such as Open Rate and Click To Open Ratio, and direct revenue. Also works in Adobe Analytics to monitor traffic created from emails.
Manages dashboards and segments.
Reports back to manager and provides insights from email performance.