Email Marketing Specialist
About The Position
The Email Marketing Specialist supports the development and execution of the University’s email communications and marketing campaigns. Working under the direction of the Associate Director, Marketing Email and Event Systems, this role is responsible for building, scheduling, testing, and deploying email campaigns that support recruitment, advancement, events, and institutional communications. The Email Marketing Specialist helps ensure that broadcast email communications are delivered accurately, effectively, and in alignment with institutional brand standards and messaging guidelines. This role contributes to the success of Integrated Marketing Communications by supporting email marketing operations, maintaining communication calendars, assisting with campaign reporting, and providing operational support and training to internal partners using email marketing tools.
Requirements
- A bachelor’s degree.
- 1–2 years of experience supporting email marketing campaigns, digital communications, or marketing operations.
- Knowledge of email best practices extending to targeting, creative messaging, CAN-SPAM compliance, responsive design, deliverability, A/B testing, and performance metrics.
- Strong analytical and quantitative skills with an ability to use data to develop and measure marketing programs and performance.
- Experience with web tools including Google Apps.
- Superior written and verbal communications skills.
- Strong proofreading and editing skills.
- Strong organizational skills and exemplary attention to detail.
- Ability to meet tight deadlines and handle multiple projects simultaneously.
- Ability to work independently and with teams.
- Ability to think strategically and recommend communications strategies and tactics.
- Proficiency with Google Apps.
Nice To Haves
- Experience with Salesforce Marketing Cloud Engagement.
- Experience with interactive online community applications.
- Experience using Google Analytics.
- Experience with marketing automation and email campaigns.
- Proficiency in reading and editing HTML, especially within an email building platform.
- Experience in higher education communications.
- Proficency in Adobe Creative Suite, Workfront, Salesforce Marketing Cloud
Responsibilities
- Build, format, test, and deploy broadcast email campaigns, including newsletters, event promotions, recruitment communications, and fundraising messages.
- Assist with scheduling campaigns and ensuring all communications are delivered according to established timelines and communication calendars.
- Work with internal stakeholders to gather content, assets, and distribution details needed for email campaigns.
- Provide responsive service, training, and status updates to internal clients throughout the email production process.
- Assist with maintaining campaign content, subscriber lists, templates, and data within Salesforce Marketing Cloud Engagement or other broadcast email tools.
- Support quality assurance checks to ensure emails meet brand standards and function correctly across devices and email clients.
- Provide end-user training in Salesforce Marketing Cloud.
- Assist with building and maintaining email templates and automated journeys.
- Support segmentation, targeting, and scheduling processes used to deliver automated communications.
- Compile and distribute basic email campaign performance reports, including open rates, click rates, and engagement metrics.
- Assist in maintaining reporting dashboards and documentation of campaign results.
- Stay informed on email marketing best practices, accessibility standards, and evolving communication technologies relevant to higher education marketing.
- Perform other duties as assigned.
- Uphold University mission through work performed.
Benefits
- robust and highly competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
