Email & Marketing Automation Specialist

Trudell Medical Group•London, ON

5d•Onsite

About The Position

At Trudell Medical International (TMI), we pride ourselves on our passion for finding innovative and creative solutions which has enabled us to develop medical devices that continue to make a difference in the lives of people around the world. Situated within a modern facility located in beautiful London, Ontario, TMI offers a comfortable work environment with a respectful and family-oriented culture. As an employee of Trudell Medical International, not only will you contribute to the development of products at the cutting edge of medical device technology, but you will also have the opportunity to perform challenging work alongside a first-rate group of dedicated professionals. We’re actively searching for our next team member for the position of: EMail & Marketing Automation Specialist Purpose: Execute TMI’s email campaigns to drive brand awareness, conversion, and loyalty with patients, health care providers, and distributors.

Requirements

Degree or diploma in marketing or a related field of study
3+ years of experience in marketing or communications
Exceptional writing and content development skills
Proficient in email and marketing automation tools; Microsoft D365 and Salesforce Marketing Cloud preferred
Proficient in email marketing best practices
Familiarity with email communication regulations, including CASL and GDPR
Knowledge of digital analytics
Proficient in Microsoft Office [Word, Excel, PowerPoint, Outlook]

Nice To Haves

Canva or Adobe Creative Suite is preferred

Responsibilities

Develop compelling email programs to support key business objectives, including brand affinity, product adoption, and brand loyalty
Align email programs to content marketing strategy, editorial calendar, and brand guidelines
Manage brand profiles within marketing automation systems to ensure a credible and coherent image, including branded assets and templates
Research and recommend email marketing best practices, including content, calls to action, and formatting
Assemble segments or lists based on predefined target audience criteria, including audience behaviors, demographics, or lifecycle status
Apply filters and logic to ensure email content reaches the right people at the right time, including exclusions and suppressions
Manage and archive segments to drive clarity and reduce clutter and confusion
Monitor and optimize health of subscriber base
Build and deploy email communication programs within Microsoft D365 and Salesforce Marketing Cloud
Partner with Martech to ensure all supporting workflows and automations are optimized for business processes
Perform QA checks on all email content across devices and clients, including links, renderings, personalization, and dynamic content
Conduct A/B tests to optimize execution, including subject lines, content, and send times
Ensure compliance with all email regulations, including CASL and GDPR, and accessibility standards
Recommend, monitor, and report on KPIs to ensure email campaign performance is meeting business and brand objectives
Recommend and implement campaign optimization based on data-driven insights
Track recurring questions or feedback to share with relevant internal teams
Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.