Email Marketing Specialist

Clear Touch InteractiveGreenville, SC
Onsite

About The Position

Clear Touch Interactive, Inc., founded in 2012 and headquartered in Greenville, SC, is a leading US global manufacturer of interactive touch panels, accessories, digital signage displays, and solutions for education, government, and business. Clear Digital is its sister brand specializing in digital signage solutions. The company boasts a diverse team of tech-savvy individuals passionate about innovation and human connection, fostering a unique family atmosphere. Recognized as one of South Carolina's fastest-growing startups and named one of the "Best Entrepreneurial Companies in America" by Entrepreneur Magazine, Clear Touch values its people as its greatest assets and cultivates a culture that thrives on creativity and collaboration. This position is an in-office, non-exempt (hourly) role reporting to the Marketing Manager. The company is seeking a data-driven Email Marketing Specialist to enhance its collaborative company culture and scale its digital communication strategy. This role involves end-to-end management of the email ecosystem for the Clear Touch, Clear Digital, and Next Hub brands, moving beyond basic email blasts to build a sophisticated automation engine supporting the entire customer lifecycle. Utilizing Salesforce's Marketing Cloud, the specialist will ensure timely and targeted messaging.

Requirements

  • An undergraduate degree, preferably in Communication, Marketing, or other related fields OR 2 years of experience in the related field.
  • 1-2 years of experience in email marketing or marketing automation (Hubspot, Marketo, Salesforce or similar)
  • Strong understanding of CRM segmentation and HTML/CSS for email.
  • A strong portfolio of email campaigns and supporting graphics.
  • Excellent communication, collaboration, and project management skills.
  • Ability to work independently and as part of a team.
  • Ability to handle multiple projects simultaneously and meet deadlines.
  • A passion for learning new technologies and trends in the interactive industry.

Responsibilities

  • Design and implement automated email workflows in Salesforce to support product launches, software updates, and lead nurturing.
  • Design and develop email journeys for our eCommerce efforts.
  • Develop and maintain high-performing email templates that align with company brand standards and ensure a cohesive experience across all digital touchpoints.
  • Execute A/B testing on subject lines, layouts, and CTAs, providing regular performance reports and actionable insights to the marketing team.
  • Partner with the Content Marketing Specialist and Multimedia Designers to source high-quality assets and copy for campaign-specific communications.
  • Utilize Jira to manage your production pipeline, ensuring all email deployments meet strict deadlines and strategic priorities.
  • Assist in the strategic planning of content for our "Sho" Content Management System, aligning email messaging with our internal and external digital signage displays.
  • Report on campaign performance, list health, and conversion metrics to the Lead Marketing Specialist.

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What This Job Offers

Job Type

Full-time

Career Level

Entry Level

Education Level

Associate degree

Number of Employees

11-50 employees

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