Email Marketing Specialist
About The Position
Clear Touch Interactive, Inc., founded in 2012 and headquartered in Greenville, SC, is a leading US global manufacturer of interactive touch panels, accessories, digital signage displays, and solutions for education, government, and business. Clear Digital is their sister brand specializing in digital signage solutions. The company prides itself on its diverse team of tech-savvy individuals with a passion for innovation and human connection, aiming to achieve goals from the classroom to the boardroom. Clear Touch has been recognized as one of the fastest-growing startup companies in South Carolina and one of the "Best Entrepreneurial Companies in America" by Entrepreneur Magazine. Their culture emphasizes collaboration, creativity, and a family atmosphere that extends to their resellers and customers. This position is an in-office role, classified as a non-exempt (hourly) employee, and will report to the Marketing Manager. The company is seeking a data-driven Email Marketing Specialist to enhance their collaborative company culture and scale their digital communication strategy. This role involves the end-to-end management of the email ecosystem for the Clear Touch, Clear Digital, and Next Hub brands. The specialist will move beyond basic email blasts to build a sophisticated automation engine supporting the entire customer lifecycle, from lead capture to long-term product adoption. Utilizing Salesforce's Marketing Cloud, the goal is to ensure messages are delivered to the right person at the perfect moment.
Requirements
- An undergraduate degree, preferably in Communication, Marketing, or other related fields OR 2 years of experience in the related field.
- 1-2 years of experience in email marketing or marketing automation (Hubspot, Marketo, Salesforce or similar)
- Strong understanding of CRM segmentation and HTML/CSS for email.
- A strong portfolio of email campaigns and supporting graphics.
- Excellent communication, collaboration, and project management skills.
- Ability to work independently and as part of a team.
- Ability to handle multiple projects simultaneously and meet deadlines.
- A passion for learning new technologies and trends in the interactive industry.
Responsibilities
- Design and implement automated email workflows in Salesforce to support product launches, software updates, and lead nurturing.
- Design and develop email journeys for our eCommerce efforts.
- Develop and maintain high-performing email templates that align with company brand standards and ensure a cohesive experience across all digital touchpoints.
- Execute A/B testing on subject lines, layouts, and CTAs, providing regular performance reports and actionable insights to the marketing team.
- Partner with the Content Marketing Specialist and Multimedia Designers to source high-quality assets and copy for campaign-specific communications.
- Utilize Jira to manage your production pipeline, ensuring all email deployments meet strict deadlines and strategic priorities.
- Assist in the strategic planning of content for our "Sho" Content Management System, aligning email messaging with our internal and external digital signage displays.
- Report on campaign performance, list health, and conversion metrics to the Lead Marketing Specialist.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
Number of Employees
11-50 employees
