Email Marketing Specialist

Toromont Cat

6d • Hybrid

About The Position

In this role, you will work closely with the Marketing Automation Lead to design and execute impactful strategies that engage customers throughout their lifecycle. You will deliver personalized, high-performing communications that strengthen loyalty and deepen the connection with Toromont Cat. At the same time, you will act as a key partner to internal stakeholders, ensuring strong cross-functional alignment, seamless collaboration, and a high level of responsiveness across teams.

Requirements

• Bachelor's degree in marketing communication, e-commerce or any other relevant field.
• Minimum of 4 to 6 years’ of relevant experience related to the role.
• Proficiency with email marketing tools (e.g., Mailchimp, HubSpot).
• Experience in A/B and multivariate testing.
• Ability to analyze data and translate insights into actionable recommendations.
• In-depth understanding of online consumer behavior and new digital trends.
• Strong team player with the ability to collaborate across internal and external groups, including vendors, consultants, designers, and developers.

Responsibilities

• Collaborate with the marketing, digital, and sales teams to design personalized email campaigns and contribute to the development of multichannel strategies that drive customer acquisition, retention, and long-term value.
• Build and continuously optimize automated workflows for key customer journeys—including onboarding, loyalty, cart abandonment, re-engagement, and post-purchase—to boost retention and maximize revenue.
• Strategically segment audiences to deliver hyper-targeted, relevant messaging that truly resonates and drives engagement.
• Monitor campaign performance metrics and translate insights into actionable improvements.
• Manage and grow email distribution lists while ensuring full compliance with data privacy regulations (CASL, Law 25).
• Run ongoing A/B tests to refine email content, subject lines, segmentation, timing, and calls to action (CTAs), with the goal of improving open rates, click-through, and conversions
• Stay ahead of industry trends and best practices in email and lifecycle marketing, and proactively recommend new ideas and testing opportunities.

Benefits

• Competitive total rewards including: wages, benefits, and premiums (as eligible)
• An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees