Email Marketing Specialist

The Hatch Group, Inc.•Plainville, MA

3d•Hybrid

About The Position

We are seeking a highly motivated and detail-oriented Email Marketing Specialist to lead and optimize our email marketing initiatives through HubSpot. This role will be responsible for developing, executing, and analyzing email campaigns designed to engage existing customers, generate new business opportunities, and strengthen overall brand awareness. The ideal candidate will have strong experience with HubSpot automation, customer segmentation, campaign optimization, and email content generation. This individual should be both analytical and creative, capable of building data-driven campaigns while crafting compelling messaging that drives engagement and conversions.

Requirements

2+ years of experience in email marketing, digital marketing, or marketing automation
Strong working knowledge of HubSpot CRM and Marketing Hub
Experience creating and managing automated workflows and email sequences
Excellent written communication and copywriting skills
Strong understanding of email marketing best practices and compliance standards (CAN-SPAM, GDPR, etc.)
Experience with audience segmentation and campaign personalization
Analytical mindset with experience interpreting campaign data and KPIs
Strong organizational skills with the ability to manage multiple projects simultaneously
Proficiency in Microsoft Office and marketing analytics tools

Nice To Haves

HubSpot Certifications preferred
Experience in B2B marketing environments
Familiarity with SEO, content marketing, and digital advertising strategies
Graphic design or basic HTML email editing experience is a plus

Responsibilities

Develop, build, and deploy email marketing campaigns through HubSpot targeting both existing and prospective customers
Create compelling email copy, subject lines, calls-to-action, and customer nurture sequences
Manage and optimize HubSpot workflows, automations, forms, landing pages, and contact segmentation
Maintain and improve email deliverability, list hygiene, and database management practices
Analyze campaign performance metrics including open rates, click-through rates, conversions, and ROI
Conduct A/B testing on subject lines, content, design, timing, and audience segmentation
Collaborate with sales, operations, marketing and leadership teams to align marketing initiatives with company growth objectives
Develop customer re-engagement campaigns and lead nurturing funnels
Ensure brand consistency across all outbound communications
Monitor industry trends and recommend new strategies to improve campaign performance and customer engagement
Assist with CRM optimization and reporting within HubSpot
Generate monthly performance reports and actionable insights for leadership