Marketing Automation Manager

TEKsystems•Menlo Park, CA

1d•Remote

About The Position

The Marketing Automation Manager will be responsible for building and optimizing multi-step automation journeys within Salesforce Marketing Cloud (SFMC) using various tools like Journey Builder, Automation Studio, Email Studio, and Content Builder. This role involves owning dynamic content personalization with Movable Ink and SFMC scripting (AMPscript, SSJS), and leveraging expertise in audience creation, logic setup, and governance across multiple channels. Key responsibilities also include managing and deploying Splash pages for webinars, events, and landing page experiences, as well as implementing web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinating QA/testing across devices and platforms. The manager will integrate real-time audience insights and segmentation from Salesforce Data Cloud into campaign execution, utilize SQL for audience segmentation and performance analysis, and partner with cross-functional teams for content upload, measurement attribution, and reporting, ensuring performance insights are integrated into future campaigns. Additionally, the role requires coordinating with MarTech, Analytics, and Creative partners to manage timelines and technical delivery, and ensuring compliance with data governance, tagging standards, and campaign QA best practices.

Requirements

5–7 years of hands-on experience in SFMC, with deep knowledge of Journey Builder, AMPscript, SQL, and cross-channel campaign execution.
Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization.
Proficiency with Knack, including logic structuring and audience governance.
Experience with Splash, Zoom, and dynamic content tools like Movable Ink and Highspot.
Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms.

Nice To Haves

Familiarity with measurement and attribution platforms like Tableau.

Responsibilities

Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder.
Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
Leverage knack for audience creation, logic setup, and governance across multiple channels.
Manage and deploy Splash pages for webinars, events, and landing page experiences.
Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.
Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
Ensure compliance with data governance, tagging standards, and campaign QA best practices.