Senior Marketing Automation Manager
About The Position
Strategy (Nasdaq: MSTR) is a market leader in enterprise analytics and AI software, pioneering the BI and analytics space and empowering data-driven innovation. The company is also leading a shift in digital assets, adopting bitcoin as its primary treasury reserve asset. Strategy fosters a culture of curiosity, innovation, and excellence, valuing employee contributions. The Senior Marketing Automation Manager will support the systems, processes, and emails for global digital marketing and demand generation programs. This role involves implementing, tracking, analyzing, and optimizing email marketing campaigns using Marketo, and managing the integration, customization, and new process buildout of the existing MARTECH stack, including Marketo, Marketo Measure, Salesforce, Zoom, Content Stack, 6Sense, Litmus, and other proprietary marketing platforms. The manager will regularly collaborate with Information Systems and CRM teams to define and deliver scalable solutions, documentation, and training. The position requires leading projects and collaborating with stakeholders to create and execute end-to-end email marketing and operations projects.
Requirements
- Marketo Certified expert
- 5+ years of experience in administering marketing applications
- 8+ years of professional experience in marketing operations, sales operations, or IT
- Well versed in data management best practices
- Well versed in demand generation and marketing operations best practices
- Bachelor’s degree
- Microsoft Office skills, especially Word, PowerPoint and Excel
- Experience managing and reporting on digital marketing programs
- Experience with CRM, specifically Salesforce.com
- Strong written and verbal communication skills
- HTML custom coding experience building email templates
- Running multi-layer marketing programs
- Flexible team worker
- Positive, motivating attitude
- Strong organizational skills
Responsibilities
- Manage the integration, customization, and new process buildout of our existing Marketing Platforms including Marketo Engage, Marketo Measure, Salesforce, Zoom, Adobe Experience Manager, 6Sense, Litmus, and other proprietary marketing platforms
- Responsible for managing Strategy’s email marketing program
- Manage Marketo Lead Scoring Model
- Collaborate with marketing and sales teams across Strategy provide project roadmaps, strategies, and execution plans for systems development
- Execute projects including documenting process flows and requirements, running project sprints, conducting user acceptance testing, and coordinating production release
- Provide administration, integration, maintenance, and day to day technical support for Marketo Marketing Platform
- Provide reporting and analysis that can be replicated by marketing specialists to provide insight and analysis to campaign teams
- Perform regular cleansing and hygiene activities on the database to eliminate duplicate and erroneous records
- Ability to build, design, manage Marketo landing pages
- Ability to set up, analyze and adjust email plans using A/B testing
- Continually learning, researching, recommending, and implementing email and marketing automation best practices
- Manage the Marketo database (segmentation, list acquisitions, bulkloads)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
1-10 employees
