Marketing Automation & Demand Generation Manager

Pluxee•Fort Worth, TX

1d•Onsite

About The Position

At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond. This is a Permanent Regular Job Description for Inspirus, a leading HR engagement and recognition solution provider located in Fort Worth, Texas and subsidiary of Pluxee Group. Inspirus helps organizations harness the full potential of their greatest resource — their people — ensuring they feel valued and connected, fostering greater loyalty, performance, productivity and success. Through our technology, integrated solutions and award-winning customer service, we elevate the employee experience and optimize organizational culture by providing a holistic approach throughout the entire employee journey. As a vital part of the multinational Pluxee Group, our efforts are strengthened by Pluxee’s global reach, and something more: a guiding principle for positive change — improving quality of life for everyone. Inspirus aims to bring joy to work, one experience at a time. Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
3–5 years of experience in B2B marketing, demand generation, marketing automation, or related roles.
Strong experience with HubSpot and hands-on knowledge of marketing automation best practices.
Familiarity with B2B advertising and demand generation platforms such as LinkedIn Ads and Google Ads is important.
Experience creating marketing content and executing multi-channel digital campaigns.
Ability to work cross-functionally with Product Marketing, Sales, and other business areas.
Soft skills: innovation, autonomy, collaboration, accountability, and a proactive mindset.
The candidates must be authorized and eligible to work in the US.
We are unable to provide visa sponsorship at this time.

Nice To Haves

Previous experience in SaaS, HR SaaS, or similar technology-driven industries is highly preferred.
Knowledge of sales enablement tools is a plus (Salesforce, Apollo.io, Outreach, or similar).
Experience with Power BI, audience engagement tools such as Seros, and design platforms like Canva or Adobe InDesign is a plus.
Certification in Digital Marketing (Google Analytics, HubSpot, or similar) is preferred.

Responsibilities

Develop and execute go-to-market strategies focused on brand awareness, lead generation, and marketing qualified leads (MQLs).
Create and write compelling marketing content for email campaigns, social media, landing pages, and other digital channels.
Build and execute email marketing and demand generation strategies using marketing automation tools.
Develop and manage social media strategies aligned with business and product marketing objectives.
Collaborate closely with Product Marketing and cross-functional teams to support campaigns, messaging, and market research initiatives.
Coordinate and manage trade shows, events, and related marketing activities.
Monitor, optimize, and report on campaign performance across multiple digital channels.
Conduct market and consumer research to identify trends, opportunities, and competitive insights.
Support innovative AI-driven marketing initiatives and automation projects.
Report directly to the Marketing Director and work closely with regional and global stakeholders.