Marketing Automation and Promotional Manager

Turn5, Inc.•Paoli, PA

18h

About The Position

Turn5 is one of the largest and fastest growing e-commerce retailers in the Greater Philadelphia area, known for its award-winning e-commerce platforms AmericanMuscle.com, ExtremeTerrain.com, and AmericanTrucks.com, and recently expanded with the acquisition of Eckler’s. The company is committed to creating meaningful customer experiences beyond just selling car parts, focusing on unique products, educational videos, and user-generated content. This role, reporting directly to the Director of Marketing, is critical for driving customer engagement, revenue growth, and lifetime value across Turn5’s five retail brands: American Muscle, Extreme Terrain, American Trucks, Ecklers and throtl. The manager will own both the strategy and hands-on execution of triggered lifecycle automations and promotional/bulk messaging across Email and SMS. The ideal candidate will be a highly organized, data-driven marketer who can independently build and optimize sophisticated automation programs, manage complex calendars, and consistently deliver measurable performance improvements. Other focus areas include technical QA, cross-team collaboration, and people management.

Requirements

Bachelor’s degree in marketing, communications, or business, or an equivalent amount of experience and education.
6-8 years of Ecommerce Marketing experience.
Proven background in building, testing, optimizing, and driving measurable improvements to customer journeys.
3-5 years of significant hands-on experience in triggered automations for Email and SMS.
Experience managing customer lists of 500,000+.

Nice To Haves

1-3 years of people Management preferred
Experience managing multi-brand marketing programs is preferred

Responsibilities

Own the performance, execution, strategy, and ongoing optimization of 30+ Email and SMS triggered lifecycle journeys across all brands (abandon cart, browse abandonment, back in stock, etc.).
Proactively identify new trigger opportunities to improve revenue, traffic, conversion, and customer lifetime value.
Devise, execute, and analyze ongoing A/B tests within triggered journeys to continuously improve performance against KPIs.
Independently own the promotional/bulk messaging calendar for Email and SMS across all five brands.
Lead automated lifecycle messaging strategy for paid loyalty and Military loyalty programs, leveraging testing and optimization to improve engagement and lifetime value.
Manage the execution of all in ‑house and vendor ‑funded promotions, ensuring alignment with Merchandising and Product Data teams.
Oversee the Email and SMS messaging strategy including subject lines, sender names, pre ‑headers, and creative direction.
Oversee end ‑to ‑end production for retention marketing campaigns across Email, SMS, and onsite promotional placements.
Partner closely with Creative, IT, Product Data, Merchandising, and Customer Service teams to execute campaigns efficiently and accurately.
Manage multiple high ‑priority projects simultaneously and make informed tradeoff decisions to meet business deadlines.
Directly manage and develop a team of 2, providing clear direction, feedback, and performance management.
Oversee weekly, monthly, and ad hoc performance reporting for Email and SMS, with a strong focus on triggered vs. promotional performance.
Analyze trends and identify actionable insights to improve engagement, conversion, revenue, and customer retention.