Marketing Manager, Promotional Sales

American City Business Journals • Charlotte, NC

2h

About The Position

The Marketing Manager, Promotional Sales will be responsible for owning and executing the marketing strategy for Promotional Listing Products and Article Reprints. This role involves utilizing HubSpot Marketing Hub and SalesHub to streamline and automate marketing and sales processes, with a primary focus on new customer acquisition, renewals, and upsell opportunities to drive revenue growth. The manager will also assist the sales team with lead generation and optimizing email communication. Key responsibilities include coordinating and creating comprehensive marketing campaigns across various channels such as email, banner advertising, strategic site placements, print advertising, paid search, and social media. Collaboration with the Marketing Director, sales team, and designers is essential to ensure alignment and consistency in all marketing efforts.

Requirements

• Experience with HubSpot Marketing Hub and Sales Hub
• Strong analytical skills and data-driven mindset
• Excellent communication and interpersonal skills
• Proven track record of successful lead generation and revenue growth
• Ability to multitask and prioritize in a fast-paced environment
• Creative thinker with the ability to develop innovative marketing campaigns
• Collaborative team player with strong leadership skills

Nice To Haves

• Bachelor's degree or equivalent experience preferred

Responsibilities

• Own and execute marketing strategy for Promotional Listing Products and Article Reprints
• Utilize knowledge of HubSpot Marketing Hub and SalesHub to streamline and automate marketing and sales processes
• Focus on new customer acquisition, renewals, and upsell opportunities to drive revenue growth
• Assist sales team with lead generation and optimization of email communication
• Coordinate and create comprehensive marketing campaigns across various channels including email, banner advertising, strategic site placements, print advertising, paid search, and social media
• Collaborate with the Marketing Director, sales team, and designers to ensure alignment and consistency in marketing efforts

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 11-50 employees