Marketing Associate

Hersha Hospitality Management LP•New York, NY

3d•Hybrid

About The Position

The Marketing Associate supports the development, production, and implementation of marketing tactics, strategies, and projects that advance property revenue and marketing objectives. Focused on HHM Hotels’ New York City portfolio, the role helps drive visibility and domestic and international conversion while supporting Marketing Directors and Marketing Managers with annual marketing plans and short- and long-term objectives. The associate works with Sales and Revenue Management on cross-functional strategies suited to Manhattan and outer-borough markets, and coordinates internal and external communications across digital channels while maintaining brand integrity. The position is based in NYC, requires onsite work at several hotel locations, includes minimal U.S. travel for activations, events, and photo shoots, and reports to the Echelon Senior Marketing Director.

Requirements

The position must be located in NYC, and the candidate must be willing to work onsite at several hotel locations.
Willingness to travel minimally within the U.S. for hotel activations, events, and photo shoots.
Flexible schedule, including occasional nights and weekends to assist with events.
Demonstrated commitment to exceeding expectations.
Proficiency in basic graphic design software such as Canva.
Strong Excel and PowerPoint skills for reporting and analytics.
Proficiency in social media and content creation.
Excellent written and verbal communication skills.
Strong organizational and planning abilities; detail-oriented with project management skills.
Creative, with a passion for branding, marketing, and events.
Strong interpersonal skills and ability to work independently and as part of a team.

Nice To Haves

Understanding of the hospitality or travel industry and marketing solutions.

Responsibilities

Collaborate with Marketing Directors to develop marketing strategies, plans, and budgets aligned with business priorities.
Manage cluster marketing strategies when applicable and assist with repositioning efforts alongside the Area Team, GM, and hotel executive team.
Monitor campaign performance using relevant reporting tools and track marketing spend to support goals and maximize ROI.
Support the execution of marketing initiatives, creative briefs, and collateral production; assist hotel teams with producing and distributing marketing materials.
Plan and organize presentations, maintain editorial calendars, and manage photo galleries, design templates, and hotel collateral according to Marketing Directors’ priorities.
Coordinate with the social media agency to gather video and content; collaborate on hotel photoshoots, logistics, and the digital asset library.
Manage content distribution across channels.
Assist with monthly event planning and onsite management, foster partnerships, communicate special offers, and research programming and packages.
Champion the EarthView eco-friendly program.
Support PR strategy development, maintain editorial calendars and pitch angles, collaborate with PR agencies or manage PR messaging directly, and gather information from on-property teams for PR needs.
Support the Corporate DOSM with deadline-driven deliverables and lead on-property media and brand partnership tours as needed.
Maintain organized records of contracts and agreements.