Marketing Associate

DEUTZ•Norcross, GA
•Onsite

About The Position

The Marketing Associate will support the DEUTZ Corporation Marketing Department by creating tools for engine, service, and parts sales, with particular emphasis on service business-unit engagement and lead generation. This graphic-intensive role translates marketing strategy into field-ready assets and provides content and direction for social media posts, along with summaries of social media KPI metrics. The associate applies marketing best practices and ensures deliverables comply with DEUTZ global branding guidelines. The role may also provide occasional guidance or approval to vendors producing vehicle wraps and other materials, and assist with organizing trade shows and other significant events. The ideal candidate has an enthusiastic attitude and a results-driven spirit. The associate liaises with the Marketing Director, Marketing Project Manager, Chief Sales Officer, and team members across departments. This is an individual-contributor role with anticipated domestic and international travel of approximately 0–10%, depending on business needs.

Requirements

  • Demonstrable knowledge of marketing best practices.
  • At least 2 years of social media content-creation experience, with the ability to interpret KPI results and pivot as needed.
  • Progressive graphic design experience, with at least 2 years of work experience.
  • Strong comfort level with AI tools for producing marketing collateral.
  • High competency in Adobe Photoshop and Canva.
  • Comfort with Microsoft Office, especially Outlook, Word, and Excel.
  • Exceptional attention to detail and follow-through under tight timelines and in pressured situations.
  • Strong problem-solving skills and the ability to solve problems accurately.
  • Excellent oral and written communication skills and the ability to work with multiple departments and personalities.
  • Strong time-management skills, including the ability to multitask, work in a fast-paced environment with changing priorities, and remain calm under pressure.
  • Strong customer-focused work ethic.
  • Ability to regularly lift 15 pounds and occasionally lift up to 50 pounds.

Nice To Haves

  • Bachelor’s degree with a concentration in Graphic Design or Marketing.

Responsibilities

  • Apply DEUTZ global brand guidelines to create new content and maintain the guidelines across existing materials and channels, including the company store.
  • Create assets for DEUTZ Corporation and BU Service websites, product- or event-specific landing pages, and social media platforms.
  • Create point-of-sale marketing collateral, including flyers, promotional materials, and other support materials for engine sales teams, key account managers, and DPC/DSC service sales managers.
  • Coordinate with sales on the timing and messaging of campaigns tied to measurable KPIs, such as leads and conversions.
  • Help gather field feedback to inform future content iterations.
  • Occasionally assist with organizing and coordinating logistics for DEUTZ trade shows.
  • Provide content and direction for social media posts and summarize social media KPI metrics.
  • Occasionally provide guidance or approval to vendors producing vehicle wraps and other materials.
  • Perform other duties as assigned.
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