Marketing Associate

Ello•San Francisco, CA

4d•$40 - $50•Onsite

About The Position

Ello is hiring its first Marketing Associate to help make marketing for its AI reading and math teacher for kids fun, meaningful, trustworthy for families, and shareable. This entry-level role has broad responsibilities across organic and paid creative, creator operations, reporting, campaign support, and events. The Associate will be the day-to-day contact for creators and help keep creator production moving from sourcing and briefing through approvals, scheduling, and delivery. They will also contribute original social ideas, identify trends, support marketing activations, and make routine decisions that keep the team moving. The role works closely with Sanna, Creative Strategy Lead, Cole, Growth Marketing Lead, and the broader marketing team. It is suited to a resourceful, organized, creative person who can take ownership in a fast-moving startup environment. The position requires working from Ello’s San Francisco office three days per week.

Requirements

2–4 years of relevant marketing experience, which may include internships, contractor work, agency experience, or managing social media for a brand or personal project.
Demonstrated skill and taste in organic social, including familiarity with TikTok and Instagram and the ability to explain why a hook works.
Ability to recognize trends early and act quickly while they are relevant.
Strong interpersonal skills and reliable follow-through, including the ability to guide creators through briefs and pursue outstanding deliverables professionally.
Resourcefulness and a willingness to solve problems and move work forward without waiting for instructions.
Ability to work in Ello’s San Francisco office three days per week and alongside a small, fast-moving team.
Daily use of AI tools such as Claude or ChatGPT for tasks such as research, briefs, copy drafts, or summarizing comments.
Bias toward action, ownership, curiosity, direct and empathetic communication, and comfort working in a startup environment.

Nice To Haves

Experience at a consumer brand with a distinct voice, such as a DTC, food and beverage, beauty, apps, or entertainment brand.
A mischievous creative sensibility and judgment about how to develop bold ideas while earning parents’ trust.
Hands-on experience managing creator or UGC pipelines at an agency, brand, or as a contractor.
Experience writing short-form copy or scripts, including hooks, captions, or briefs.
A creator portfolio demonstrating understanding of social platforms from the inside.
Experience planning or executing guerrilla marketing, pop-ups, or stunts, particularly those that went viral or earned press.
Familiarity with Notion, Slack, and Figma, or the ability to learn them quickly.

Responsibilities

Manage creator pipelines for organic and paid content, including sourcing creators, pitching Ello, negotiating rates within set budgets, and onboarding creators.
Serve as the primary creator contact: provide briefs, review scripts against guidelines, route internal feedback, and keep production timelines on track.
Maintain current records of active creators, scripts in progress, and delivered content.
Generate weekly organic content ideas informed by brand direction and cultural trends.
Pitch and help execute marketing stunts and in-person activations, from street activations to larger cultural concepts.
Identify emerging trends, sounds, and formats and adapt them for Ello’s channels in a natural way.
Monitor comments, direct messages, and community feedback, and share insights that can inform future content.
Produce weekly and ad hoc reporting across organic and paid channels, identifying performance and opportunities for further analysis.
Upload and schedule content on TikTok, Instagram, LinkedIn, and YouTube; set up and traffic ad creative under the Growth Marketing Lead’s direction.
Make day-to-day marketing decisions, such as selecting thumbnails or caption variants, deciding when to repost, and determining whom to involve.
Contribute an in-the-weeds, data-informed perspective to quarterly organic social planning.
Help develop testing roadmaps for formats such as animation, UGC, and longer-form content.
Develop a point of view on Ello’s organic channels and contribute to strategic thinking as well as execution.
Support stunts and events from concept through logistics, including permits, vendors, RSVPs, partner coordination, on-site assistance, and capturing content.
Track stunt and activation outcomes such as reach, engagement, and sign-ups, and share learnings.
Follow through on work, communicate directly and empathetically, and contribute across marketing disciplines as the team scales toward launch.