Marketing Associate

Sun Light & Power•Berkeley, CA

1d•$75,000 - $85,000

About The Position

Sun Light & Power is seeking a self-directed Marketing Associate to own marketing for a 90-person clean energy company. This is the company’s only dedicated marketing position and reports to the Director of Sales & Marketing, with a stated path to grow into leading the department. The role’s primary measure of success is generating qualified leads for residential and commercial sales teams. The associate will set priorities, manage campaigns from start to finish, and shape the company’s external brand and internal communications, including its Benefit Corporation values and employee-ownership story. The position covers lead generation, SEO, content strategy, brand management, campaign planning and measurement, written materials, events, internal communications, vendor relationships, and marketing operations. The associate will translate technical solar and storage work into clear messaging for residential and commercial audiences, develop the company’s market differentiation, and maintain consistent brand standards. Sun Light & Power describes itself as a mission-driven, growth-focused, certified B-Corporation committed to clean energy, positive community impact, sustainability, employee ownership, and a healthy work-life balance. Its environment is dog-friendly.

Requirements

3 to 5 years of marketing experience; ideally as a generalist with broad responsibilities.
A track record of generating leads or demand, rather than only producing content.
Strong writing skills and the ability to turn technical subjects into clear, compelling messages.
Project management discipline and the ability to independently manage priorities without close supervision.
Comfort with core marketing tools, including analytics, email platforms, and social media tools.
Genuine alignment with the company’s mission, Benefit Corporation values, and employee ownership.

Nice To Haves

Experience in construction, solar, home services, or another business-to-consumer market.
Graphic design ability in Adobe Creative Suite.
A bachelor’s degree in marketing, business, communications, or a related field; equivalent experience counts.

Responsibilities

Build and run lead-generation programs with clear targets for residential and commercial sales, and report on results.
Develop and manage technical SEO, on-page optimization, content strategies, and off-page link-building.
Report on program metrics, analyze results, and make recommendations.
Own the brand across the website, email, social media, print, and advertising.
Plan and run marketing campaigns, measure results, and adjust them as needed.
Write and maintain web content, newsletters, press releases, brochures, and sales and proposal materials, including RFP responses.
Manage targeted tradeshows, sponsorships, and community events.
Develop case studies, references, and testimonials from completed projects.
Communicate clear market differentiators that explain why Sun Light & Power is a desirable solar design and installation company in the Bay Area.
Communicate the employee-ownership story internally to keep employee-owners informed, aligned, and proud of their work.
Support HR recruiting and company culture with internal campaigns and materials.
Pitch ideas to management and develop business-savvy proposals.
Make Benefit Corporation commitments and employee ownership a clear, consistent part of marketing.
Translate technical solar and storage work into messages for commercial and residential audiences.
Manage vendor and agency relationships, company certifications, and partner co-op marketing dollars.
Maintain consistent brand standards across company-produced materials.

Benefits

Medical plan options through CaliforniaChoice and Kaiser, with dependent benefit costs covered according to company policy.
Dental insurance fully covered by Sun Light & Power through Beam.
Vision insurance fully covered by Sun Light & Power through Beam.
Long-term disability insurance fully covered by Sun Light & Power.
Flexible spending account (FSA) and commuter program.
13 PTO days and 9 paid holidays.
2 paid days for volunteering.
401(k) retirement plan.
$1,000 annual tuition stipend.
Annual company stock allocation to ESOP participants, subject to a formula based on employee count, years of service, and compensation; shares vest over 6 years.
Profit sharing for worker-owners after 3 years of service in qualifying years.