Marketing Associate

Manning & Napier • Fairport, NY

19d

About The Position

As a Marketing Associate for Asset Management, you will support the promotion of the organization’s capabilities to existing and prospective advisor partners through marketing campaigns, materials, and digital engagement initiatives. You will assist with developing and delivering digital marketing programs and maintain marketing resources for the Asset Management team. Working collaboratively with marketing and partnering with sales and service, you will bring a creative, self-driven, and results-oriented approach focused on business impact. This role reports to the Marketing Director of Asset Management.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Finance, or a related field.
• Strong analytical, organizational, and time-management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Results-oriented, self-starting approach, strong attention to detail, and a proven work ethic.
• Excellent written, verbal, and interpersonal communication skills, with the ability to collaborate effectively in a team-oriented environment.

Nice To Haves

• Two or more years of marketing experience, including experience with marketing automation platforms.
• Proficiency in Adobe Creative Suite.
• Familiarity with HTML and CSS.
• Experience with enterprise content management systems, SEO/SEM, social media, email marketing, or copywriting.
• Experience with Seismic, Salesforce, Asana, Orchard CMS, HubSpot, or similar platforms.

Responsibilities

• Maintain and update marketing materials, including standalone materials, presentations, and resources, to meet brand and compliance requirements.
• Help maintain the internal content library so sales and service teams can readily access accurate, current presentations, resources, and materials.
• Prepare new-business, advisor-specific, and educational presentations for sales in hard-copy and electronic formats.
• Oversee automated-materials processes, including data mapping, template management, compliance retention, and quality in design, efficiency, and accuracy.
• Manage and optimize marketing automation initiatives, including email campaigns, workflows, audience segmentation, and lead-nurturing programs, to drive engagement and conversions.
• Analyze campaign performance and engagement metrics, develop actionable insights, create reporting dashboards, and improve marketing effectiveness across channels.
• Support digital marketing and virtual-event execution by managing content distribution, optimizing landing pages and website conversions, and collaborating across functions to maximize marketing automation capabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level