Marketing Associate

Abacus Life • Orlando, FL

19d • $0 - $60,000 • Onsite

About The Position

Abacus Global Management is seeking a hands-on Marketing Associate to own day-to-day performance marketing and drive a steady flow of quality leads and customers through digital channels. The role manages paid campaigns, monitors lead volume, and makes campaign adjustments to meet goals while working closely with sales and operations teams. It offers direct ownership of a high-impact marketing program and visibility into how marketing work drives business results.

Requirements

• At least 2 years of experience in a marketing role, ideally in performance or digital marketing.
• Hands-on experience managing campaigns in Google Ads or similar advertising platforms.
• Comfort working with data in Google Analytics, spreadsheets, or reporting dashboards.
• Strong attention to detail and ability to quickly identify problems in campaign or lead data.
• Clear communication skills and ability to explain results to marketing and sales teams.
• Self-starter able to manage priorities with minimal oversight.

Nice To Haves

• Background in life insurance, financial services, or another lead generation business.
• Experience with WordPress, Google Tag Manager, or call tracking tools.
• Familiarity with CRM systems and lead management.
• Understanding of marketing compliance in regulated industries, such as TCPA consent rules.

Responsibilities

• Monitor daily lead volume and pacing, and adjust campaigns to maintain a consistent flow of quality leads.
• Manage paid campaigns in Google Ads, Meta, and other advertising platforms, including budgets, bids, keywords, negative keywords, audiences, and ad copy.
• Track lead quality with the sales team and use CRM data to identify effective activity and wasted spend.
• Maintain conversion and call tracking, including UTM parameters, Google Analytics 4, and Google Tag Manager.
• Update the website and landing pages in WordPress, including content, forms, and conversion improvements.
• Plan and run A/B tests across ads, landing pages, and email.
• Build regular performance reports covering cost per lead, contact rate, and channel performance.
• Coordinate with vendors and freelancers on ad creative and other marketing projects.

Benefits

• Competitive salary
• Bonus opportunities
• 401(k)
• 401(k) matching
• Health insurance
• Dental insurance
• Vision insurance
• Short-term and long-term disability insurance
• Life insurance
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed