Marketing Associate (Digital)

Search Influence • New Orleans, LA

2d • Remote

About The Position

The Marketing Associate is an in-house marketer on Search Influence’s Sales & Marketing Team who helps promote the company’s services to potential clients and supports efforts to generate new leads and revenue. The role supports marketing strategy and tactics that build interest in the company, provides administrative support to the team and new-client process, and helps manage projects that contribute to marketing success.

The position offers exposure to the full B2B marketing funnel, from awareness through decision, and involves creating and editing marketing content for emails, landing pages, social media, conference pitches, case studies, press releases, presentations, proposals, and other client-facing materials. The Marketing Associate also analyzes marketing data, organizes information into compelling stories about the company’s capabilities, manages project timelines, processes and qualifies inbound leads, and implements marketing efforts through HubSpot CRM.

The team is fully remote and collaborates through daily huddles, Zoom, and regular team meetings. Team members receive mentorship, ongoing one-on-ones with their direct manager, training on the company’s services and sales process, and access to tools and relevant certification opportunities.

Requirements

• At least 2 years of experience in a professional marketing role.
• Creative and analytical thinking skills.
• Strong writing and editing abilities.
• Effective project management skills, including organization and follow-through.
• High ownership, accountability, and initiative.
• Ability to work independently and as part of a team.
• Excellent verbal and written communication and interpersonal skills.
• Alignment with the company values: Collaborative, Hungry, Agile, Reliable, Genuine, Effective, and Dedicated.
• High level of computer proficiency, including Mac, Google Docs, Google Sheets, and Google Slides or equivalent.

Nice To Haves

• Bachelor’s degree in communications, marketing, business, or a related discipline, or commensurate experience.
• Familiarity with a customer relationship management (CRM) and/or task management system, such as ClickUp, HubSpot, Salesforce, or Basecamp.
• Knowledge of digital marketing.
• B2B marketing experience.

Responsibilities

• Support marketing strategies and tactics that generate interest, leads, and revenue for Search Influence.
• Write, edit, and direct marketing copy for emails, landing pages, social media, conference pitches, case studies, press releases, presentations, proposals, and other client-facing materials.
• Assist with and manage portions of the overall marketing strategy.
• Pull and analyze data and report insights to help the team improve performance.
• Organize inputs into compelling stories about Search Influence’s capabilities for presentations, proposals, and other client-facing materials.
• Create and manage timelines for marketing projects and tasks.
• Process and qualify inbound leads.
• Manage and implement marketing efforts through HubSpot CRM.
• Provide administrative support to the Sales & Marketing Team and the new-client process.
• Collaborate with teammates through daily huddles, Zoom, and team meetings.

Benefits

• Mentorship from a team member in another part of the organization.
• Ongoing one-on-ones with the direct manager to support growth and skill development.
• Encouragement and opportunity to complete certifications relevant to the work.
• Training on the company’s services and sales process.
• Tools to support efficient work, including a user-friendly CRM.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed