Digital Marketing & Publicity Associate - YA

Sourcebooks•Naperville, IL

6d•$23 - $26•Hybrid

About The Position

Sourcebooks is seeking a Digital Marketing and Publicity Associate to support marketing and publicity campaigns for its young adult (YA) books across imprints. The role involves contributing to long-range campaigns, digital marketing, and influencer outreach to help books reach readers and succeed in the marketplace. The associate will work with sales, digital, retail, editorial, marketing, and publicity teams, and build relationships with authors and the children’s book community through events, media placements, and grassroots promotions. This is an hourly, non-exempt position with a pay range of $23.25–$25.96. The position may be hybrid or remote in New York or Naperville, Illinois, or remote from one of the listed states.

Requirements

2–3+ years of experience in book publishing, digital marketing, publicity, or a related field.
Strong writing skills and confidence creating engaging social content.
Ability to design online graphics using tools such as Canva and Photoshop.
Ability to manage multiple projects and deadlines with attention to detail.
Keen understanding of the importance of teen books.
Enthusiasm for collaboration on multifaceted campaigns.
Comfort presenting ideas and plans to internal and external partners.
Love for books and belief in their power to change lives.

Responsibilities

Create digital content for frontlist and backlist YA titles.
Support the planning and execution of social media marketing initiatives.
Own and grow the influencer program for mailings, events, and other partnerships.
Coordinate newsletter features.
Represent marketing efforts to authors and help them develop their social media presence and branding.
Develop press materials and pitch titles for seasonal and roundup opportunities.
Attend select reader conventions throughout the year.
Collaborate with marketing and publicity teams to develop creative, full-rounded campaigns.