Digital Marketing Associate

Lightburn•Milwaukee, WI

5h•$60,000 - $70,000

About The Position

Lightburn is hiring an early-career Digital Marketing Associate to support digital marketing for client accounts in an agency setting. The role spans analytics, paid media, and email, with reporting as its primary focus. Work may include building dashboards in Data Studio, investigating changes in GA4 data, supporting PPC campaign setup, and setting up email campaigns. The company values curiosity, collaboration, and eagerness to develop skills, alongside relevant marketing or analytics experience. The candidate must be based in Wisconsin and able to spend time regularly in Lightburn’s Milwaukee office, especially during the first 90 days. The salary range is $60,000–$70,000, based on experience.

Requirements

Around two years of exposure to digital marketing or analytics; relevant internships, coursework, side projects, or work involving marketing data may count.
Experience with GA4, Meta, or a dashboard tool, and interest in developing further.
Comfort with Excel.
Ability to explain the meaning of a number to someone who does not work in data.
Experience using AI tools as part of a workflow.
Curiosity, collaboration, eagerness to expand skills, attention to detail, willingness to ask questions early, and ownership of work.
Must be based in Wisconsin and able to regularly spend time in the Milwaukee office, especially during the first 90 days.

Nice To Haves

Google Analytics or Meta Blueprint certification.
Exposure to Google Tag Manager, Data Studio, or email marketing platforms.
Experience with Google Ads, Meta Ads, or LinkedIn Campaign Manager.
Curiosity about SEO, GEO, and how AI is changing search and measurement.
Agency, internship, or client-facing experience.
Interest in improving how reporting is built.

Responsibilities

Build and maintain client reports and dashboards in Data Studio.
Pull and organize performance data from GA4, Meta Ads Manager, Semrush, and other platforms.
Check reports for accuracy before they are sent.
Flag data issues and tracking gaps early.
Set up GA4 and Google Tag Manager on new sites.
Track KPIs including traffic, engagement, conversions, and ROAS across channels.
Provide account managers with context before client meetings.
Build, schedule, and quality-check email campaigns, then report on their performance.
Support paid media setup and trafficking across a variety of ad platforms.
Provide other support as needed.