GIM, Digital Marketing Associate

Glenmede Trust Co • Philadelphia, PA

19h • Hybrid

About The Position

Glenmede Investment Management (GIM), the investment management division of Glenmede, is seeking a digital marketing professional to handle day-to-day execution and help shape the firm’s digital marketing presence and delivery. Working alongside the Director of Client Service and supporting the sales team, this person will manage digital campaigns and content across HubSpot, Seismic, and LinkedIn, with an understanding of how those platforms connect with Salesforce and how to reach the market effectively.

The role combines marketing mechanics with message development. The associate will write creative, clear copy for investment-strategy-specific campaigns and help determine appropriate content distribution strategies. The ideal candidate has financial-services experience, financial writing skills, and an interest in contributing to discussions about GIM’s messaging. The position operates in a hybrid work environment, with three days per week in the Philadelphia, Pennsylvania office.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 3–6 years of marketing experience in financial services.
• Strong writing and editing skills, with a demonstrated interest in marketing copy and content.
• Candidates should be prepared to share writing samples.
• Experience managing paid LinkedIn campaigns in Campaign Manager.

Nice To Haves

• Asset management experience.
• Experience with marketing vendor tools and/or a working understanding of Salesforce and HubSpot.
• Strong analytical skills, including experience building reports and dashboards and drawing conclusions from campaign data.
• Strong attention to detail and the ability to manage multiple projects to deadlines.
• Excellent communication and collaboration skills, with the confidence to share ideas in strategy discussions.

Responsibilities

• Write and edit copy for email campaigns, LinkedIn posts, and advertisements that explain GIM’s capabilities and market perspectives.
• Work with investment professionals and other subject matter experts to develop content ideas and produce finished pieces.
• Participate in strategy discussions with distribution and investment teams and contribute ideas for content and messaging.
• Plan, launch, and manage LinkedIn campaigns, including audience targeting, budget management, creative testing, and lead-generation forms.
• Optimize LinkedIn campaigns using performance data and support organic LinkedIn activity with the distribution team.
• Build and deploy email campaigns, support lead development, and optimize use of HubSpot.
• Support client-segmentation initiatives to improve outreach and the ongoing development of marketing subscriptions.
• Maintain connections among marketing vendors such as HubSpot and Seismic and Salesforce, working with technology partners to keep contact, lead, and campaign data accurate and synchronized.
• Partner with distribution and relationship teams to align campaign activity using marketing communication vendors.
• Define key performance indicators and build dashboards using marketing vendors to track outreach, engagement, lead generation, and pipeline influence.
• Provide clear, actionable recommendations to executive management.

Benefits

• Competitive health and welfare benefits, including company HSA contributions.
• Numerous voluntary benefit choices.
• Superior 401k match.
• Tuition reimbursement.
• Company-subsidized commuter benefits.
• Generous paid time off, including parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level