Associate Program Manager Digital Marketing

Taylor Made Golf•Carlsbad, CA

6d•Onsite

About The Position

The Associate Program Manager, Digital Marketing owns the strategy, day-to-day execution, and optimization of Paid Social and Affiliate programs, with supporting responsibility across Paid Search, SEO, Display, and App tactics. The role focuses on growing profit, revenue, and customer acquisition through data-driven channel optimization, in close collaboration with eCommerce, finance, content, and brand marketing partners. The role plans, executes, and scales marketing programs aligned with business goals; manages campaign structures, audience strategies, placements, budgets, and creative testing; and uses performance data and platform best practices to inform campaign and creative decisions. It also provides channel reporting and dashboard updates, tests emerging channels and partners, manages affiliate relationships, and applies analytics and incrementality findings to optimize performance. The position works cross-functionally to gather assets and requirements, monitors industry and consumer trends, and stays current on digital marketing practices. This is an office-based role involving heavy computer use and light physical effort. The expected annual base pay range is $78,000–$87,000. Additional benefits may include health and wellness offerings, performance bonuses, product discounts, holidays, and paid time off, in accordance with company plans.

Requirements

At least 3 years of experience using Meta Ads and YouTube Ads, in-house or at an agency.
At least 3 years of experience managing Affiliate/influencer strategy.
Experience working with GA4, Photoshop, incrementality measurement/MMM, and AI tools such as Claude.
Comfort managing projects within structured, project-based workflows.
Strong analytical, communication, and reporting skills.
Proficiency in PowerPoint, Excel, and Word.
Experience working in a team-oriented, collaborative environment.
Bachelor’s degree in Marketing, Digital Media, Business, or a related field preferred.

Nice To Haves

At least 1 year of experience managing paid search campaigns.
Passion for golf and/or sport.
Meta Ads, Google Analytics, or YouTube Ad certifications.

Responsibilities

Plan, execute, and scale Paid Social and Affiliate marketing programs in alignment with business goals.
Build, launch, and optimize Paid Social strategies across Meta, YouTube, Reddit, and TikTok, and support Paid and Organic Search channels.
Own campaign structure, audience strategy, and placement mix for acquisition and retargeting programs.
Manage daily and monthly budget pacing and optimize spend against efficiency and revenue targets.
Lead paid social creative testing across concepts, formats, hooks, and offers; translate performance data and platform best practices into creative briefs and share test results with stakeholders.
Report on channel performance and update marketing dashboards against KPIs including ROAS, CAC, MER, and iROAS.
Test emerging channels, campaign types, and marketing partners, and recommend where to scale.
Work directly with Affiliate publishers and partner with the Affiliate agency to improve delivery and campaign performance, recruit premium partners, and optimize existing partnerships.
Review marketing program performance regularly and adjust campaign strategy and account structure in response to industry best practices.
Use GA4 and incrementality testing platforms such as Measured to identify channel insights and optimize campaign strategy.
Track trends, the competitive landscape, consumer insights, and the current state of the business.
Collaborate with eCommerce, retention, brand, content, merchandising, and development teams to gather assets, requirements, and marketing objectives.
Stay current with digital marketing best practices, strategies, and industry standards.
Perform other responsibilities as required.