Marketing Associate

Victory Capital•Charlotte, NC

13d•$100,000 - $120,000•Onsite

About The Position

The WestEnd Marketing Associate is a cross-functional role at the intersection of content, product, and channel marketing. The position supports WestEnd’s intermediary distribution efforts by developing financial content, supporting product positioning, and executing omnichannel campaigns to increase advisor engagement and sales activity. The role works with WestEnd’s marketing and operations team, investment team, sales directors, and Victory Capital’s marketing and compliance functions. The Marketing Associate reports to the WestEnd Head of Marketing.

Requirements

Bachelor’s degree in Marketing, Communications, Finance, Business, or a related field.
2–4 years of professional experience in marketing, content, or sales support; asset management or financial services experience is preferred.
Exceptional written and verbal communication skills, including the ability to translate complex financial information into clear, compelling content.
Experience developing and executing marketing programs across multiple channels, including digital channels.
Strong project management skills and ability to manage multiple initiatives simultaneously.
Exceptional attention to detail and ability to maintain accuracy across deliverables.
Proficiency in Microsoft Office Suite, including PowerPoint, Excel, and Word.
Highly motivated self-starter with a collaborative, team-oriented mindset.

Nice To Haves

Knowledge of Salesforce, PowerBI, or Adobe Creative Suite.
Familiarity with financial concepts, investment products, and terminology.
Familiarity with financial marketing compliance requirements.

Responsibilities

Translate WestEnd’s macro-driven investment philosophy into audience-appropriate content across digital, print, video, and email channels.
Maintain consistent, high-quality messaging about WestEnd strategies and themes across pitch books, RFPs, product commentaries, databases, and campaign assets.
Build and execute omnichannel marketing campaigns across wirehouse, regional, and independent intermediary channels.
Collaborate across teams to develop product positioning reflecting market dynamics and competitive differentiation across SMA, active ETF, and direct indexing strategies.
Monitor the competitive landscape and industry trends to identify messaging opportunities and keep materials current.
Manage the marketing campaign calendar, production timelines, and project plans, ensuring accuracy, compliance, and timely delivery.
Analyze campaign performance data and provide actionable leads for sales and optimization recommendations to leadership.
Support product launches and strategy updates through coordinated project management and targeted client communications.
Develop sales enablement tools and training materials for the business development team.
Assist with event marketing, conference support, and webinar execution.
Coordinate compliance and legal review of marketing deliverables to ensure adherence to regulatory standards and brand guidelines.