Marketing and Promotions Lead

PGA•San Francisco, CA

About The Position

The Marketing and Promotions Lead helps ensure the Championship achieves its corporate hospitality and ticket sales revenue, service quality, and profitability objectives established by the PGA of America and Host Club. The role leads fulfillment of the Championship’s ticket sales, marketing, and promotional strategy and works closely with the local or regional media and public relations agency. It also supports Club and Community relations and assists the Championship Sales Committee and Corporate Hospitality Sales/Service Staff with direct sales and servicing of corporate hospitality packages and other Championship assets. The position coordinates multi-channel campaigns, marketing assets, local partnerships, communications, media relations, ticketing reports, sales collateral, client service, hospitality events, and Championship-week preparations. It assists with the annual sales budget and financial administration, provides regular updates to the Championship Director, and supports the recruitment and management of Corporate Hospitality Assistants or interns. The role has no general supervisory responsibility, but oversees interns during Championship weeks.

Requirements

Bachelor’s degree in sports marketing, business, hospitality management, or a related major.
Four years of sales and marketing experience.
Comfort interacting with CEOs, Marketing Directors, and Event Planners from local, national, and international companies.
Knowledge of sales management techniques.
Ability to identify and execute sales and marketing strategies and activities.
Ability to monitor client needs and take appropriate action.
Ability to foster strong relationships and build team commitment.
Ability to set targets, design growth plans, and capture new business.
Ability to apply awareness of industry marketing and changing corporate hospitality and entertainment trends.
Ability to represent the Championship professionally and knowledgeably when networking and making hospitality presentations.
Knowledge of Google Workspace.
Ability to travel up to 15% of the time.
Ability to stand for extended periods, specified as 6 or more hours per day.
Ability to work overtime, including weekends, sometimes up to 15 hours per day.

Nice To Haves

Knowledge of the golf industry.

Responsibilities

Develop and implement marketing and promotions campaigns with the Championship Director and/or contracted marketing agencies to support Championship sales and multi-channel marketing strategies.
Work with Creative Services to manage fulfillment of Championship marketing assets across channels.
Liaise with the local PGA Section, Convention & Visitors Bureau, and other organizations to create and activate approved sales initiatives and promotions.
Develop and activate approved local corporate partnerships to expand the ticketing database and increase sales.
Coordinate communications with corporate hospitality clients, Club Members, and ticket holders, including e-newsletters and event information.
Assist with developing and implementing approved local social media efforts.
Manage local and regional media relations with the Championship Director and PGA Communications/Media Relations team.
Assist with day-to-day reporting from the Championship ticketing system and provide the Championship Director regular updates on ticket orders, marketing plans, activations, and sales.
Work with the Championship Director to achieve revenue goals and stay within multi-channel marketing and sales spending limits.
Identify potential corporate hospitality clients in local and regional markets.
Support corporate hospitality sales and service by coordinating sales collateral, mailings, letters of intent, contracts, payments, gifts, and invitations.
Serve as the primary on-site administrative contact for Club Member ticket purchasers and assigned corporate clients.
Respond to consumer and public inquiries, answer operational and administrative questions, provide information, and offer course tours.
Arrange sales appointments and calls with corporate prospects and send related correspondence and sales materials.
Coordinate and support on-site corporate hospitality events, including the Corporate Hospitality Launch, Corporate Cup, and Ticket Distribution.
Work with PGA Frisco teams to ensure compliance with PGA guidelines.
Coordinate Championship-week preparations with Corporate Hospitality Sales/Service staff, vendors, and staff, including materials, equipment, signage, supplies, venue inspections, venue information delivery, and hospitality staff and volunteers.
Provide the Championship Director regular updates on pending and completed Club Member ticket sales.
Complete weekly and monthly tasks with the Championship Director in a timely manner.
Support the Championship Sales Committee by attending meetings, preparing agendas, notifying committee members, reserving meeting space and refreshments, and following up on client contacts.
Help establish and maintain Club and Community relations, particularly when the Championship Director is off-site.
Assist with preparing, monitoring, and administering the annual budget and follow PGA of America financial policies and procedures.
Assist in recruiting and managing Corporate Hospitality Assistants and interns.
Represent the Championship professionally when networking and making hospitality presentations.
Contribute to a respectful and inclusive team environment and support the organization’s shared values.