Marketing and Promotions Lead

PGA of America•San Francisco, CA

1d•$80,000 - $90,000

About The Position

The Marketing and Promotions Lead is responsible for helping the Championship achieve its corporate hospitality and ticket sales revenue, service-quality, and profitability objectives established by the PGA of America and Host Club. The position leads fulfillment of ticket sales, marketing, and promotional strategy, collaborating with the Championship Director, PGA teams, and local or regional agencies. It also supports corporate hospitality sales and service, Club Member ticketing, local media relations, and Club and Community relations. The role develops and activates approved marketing campaigns, partnerships, and sales initiatives; coordinates marketing materials and communications; supports ticketing and sales reporting; and assists with hospitality client service and on-site events. It also contributes to annual budget development and administration, supports the Championship Sales Committee, and assists with recruiting and managing Corporate Hospitality Assistants or interns. The position has no formal supervisory responsibility but provides oversight of interns during Championship weeks. The role requires a bachelor’s degree in sports marketing, business, hospitality management, or a related field, and four years of sales and marketing experience. The candidate should be comfortable interacting with senior business and marketing leaders and event planners. Golf-industry knowledge is preferred. Travel may be required up to 15% of the time. The role involves standing for extended periods and working overtime, including weekends, sometimes up to 15 hours per day. The approximate annual pay range is $80,000–$90,000. The position is not eligible for immigration sponsorship.

Requirements

Bachelor’s degree in sports marketing, business, hospitality management, or a related major.
Four years of sales and marketing experience.
Comfort interacting with CEOs, Marketing Directors, and Event Planners at local, national, and international companies.
Knowledge of sales management techniques.
Ability to identify and execute sales and marketing strategies and activities.
Ability to monitor client needs and take appropriate action.
Ability to foster strong relationships and build team commitment.
Ability to set targets, design growth plans, and capture new business.
Ability to apply awareness of industry marketing and changing corporate hospitality and entertainment trends.
Ability to represent the Championship professionally and knowledgeably in networking and hospitality presentations.
Knowledge of Google Workspace.
Ability to travel up to 15% of the time.
Ability to stand for extended periods, six or more hours per day.
Ability to work overtime, including weekends, sometimes up to 15 hours per day.
Ability to perform essential job functions, with reasonable accommodations available for qualified individuals with disabilities.

Nice To Haves

Knowledge of the golf industry.

Responsibilities

Develop and implement marketing and promotions campaigns with the Championship Director and/or contracted marketing agencies to support sales and multi-channel marketing strategies.
Coordinate with Creative Services to fulfill Championship marketing assets across channels.
Work with local organizations, including the local PGA Section and Convention & Visitors Bureau, on approved sales initiatives and promotional campaigns.
Develop and activate approved local corporate partnerships to grow the ticketing database and sales.
Communicate with corporate hospitality clients, Club Members, and ticket holders through e-newsletters and other communications about event procedures, schedules, spectator information, and on-site amenities.
Assist with developing and implementing approved local social media efforts.
Manage local and regional media relations with the Championship Director and PGA Communications/Media Relations team.
Assist with daily reporting from the Championship ticketing system and keep ticket-order information current.
Provide the Championship Director with regular updates on marketing plans, activations, ticket sales, and Club Member ticket sales.
Help meet revenue goals and ensure marketing and sales spending remains within approved limits.
Identify prospective corporate hospitality clients in local and regional markets with the Corporate Hospitality Sales staff.
Support corporate hospitality sales and service, including preparing collateral, mailings, letters of intent, contracts, payment collection, gifts, and invitations.
Serve as the primary on-site administrative contact for Club Member ticket purchasers and assigned corporate clients.
Respond to consumer and public inquiries, answer operational and administrative questions, provide information, and offer course tours.
Arrange sales appointments, calls, correspondence, and sales materials for corporate prospects.
Coordinate and support on-site corporate hospitality events, including the Corporate Hospitality Launch, Corporate Cup, and Ticket Distribution.
Coordinate with PGA Frisco staff to ensure compliance with PGA guidelines.
Prepare for Championship week with Corporate Hospitality Sales/Service staff, including coordinating vendors, equipment, signage, supplies, venue inspections, materials delivery, hospitality staff, and volunteers.
Complete weekly and monthly tasks with the Championship Director on time.
Support the Championship Sales Committee by attending meetings, preparing agendas, notifying members, arranging meeting space and refreshments, and following up on client contacts.
Help establish and maintain Club and Community relations, particularly when the Championship Director is off-site.
Assist with preparing, monitoring, and administering the annual budget in accordance with PGA of America financial policies and processes.
Assist with recruiting and managing Corporate Hospitality Assistants and interns.
Represent the Championship professionally and knowledgeably when networking and making hospitality presentations.
Contribute to a respectful and inclusive team environment and help uphold the organization’s shared values.