Marketing and Outreach Lead

Quest Corporation of America, Inc.•Miami, FL

4d•$70,000 - $80,000•Hybrid

About The Position

Quest Corporation of America, Inc. (Quest) is seeking an experienced Marketing and Outreach Lead to plan, coordinate, and execute marketing campaigns, outreach initiatives, and community engagement efforts that support program goals, increase stakeholder participation and program visibility, and encourage behavioral change. The role coordinates campaign development, content creation, social media and public service announcements, outreach events, community-facing communications, educational strategies, and partner engagement. The successful candidate will bring experience in strategic communications, marketing campaigns, content development, outreach planning, and event coordination. They will translate program goals and technical information into clear, engaging, audience-focused content and outreach experiences, while managing projects and collaborating with clients, program staff, partners, and creative, web, technology, and multimedia teams. This is a hybrid position based in Miami.

Requirements

A bachelor's degree in a relevant discipline, or a minimum of five years of experience in robust marketing, multimedia planning and buying, and creative services.
A minimum of five years of digital experience, particularly in web, social media, and emerging technologies.
Strong experience with client deliverables.
Proven leadership experience managing projects and clients.
Proficiency with Microsoft Office Suite, Adobe Creative Suite, and third-party platforms such as Monday.com.
Excellent organizational, communication, and leadership skills, with the ability to multitask.
Ability to think creatively and strategically to develop marketable solutions and produce tactics.
Ability to work independently and collaboratively, develop strategies and educational concepts for client needs, and discuss solutions while considering others' viewpoints.
Meticulous attention to detail and commitment to quality.
Ability to articulate creative concepts and rationale to team members and clients.
Proficiency in all phases of the product design process, from conception through development, implementation, and production.
Ability to interpret client direction and distill it into compelling marketing strategies and messages; ability to give and receive constructive criticism professionally.
Ability to work hands-on while managing deliverables from other divisions on behalf of clients in a fast-paced, evolving environment.
Experience with conversion and direct-response campaigns and funnels.
Familiarity with social listening, content distribution management, and measurement tools.
Ability to understand, simplify, and communicate complex information effectively to diverse audiences.
Commitment to excellence, including working nonstandard hours when necessary, anticipating issues, communicating diplomatically, and identifying emerging platforms and trends.
Strong problem-solving and critical-thinking skills.
Excellent written, verbal, and presentation skills; AP style is preferred.
Familiarity with digital communications, including websites, social media, signage, direct mail campaigns, and graphic design.
Strong experience with program budgeting, strategic business planning, reporting processes, and requirements.

Nice To Haves

Bachelor's degree in advertising, marketing, journalism, communications, or another relevant field.
State agency experience.

Responsibilities

Plan, coordinate, and execute marketing campaigns, outreach initiatives, community engagement activities, promotional efforts, and special projects.
Develop, edit, and distribute newsletters, email communications, presentations, flyers, fact sheets, toolkits, social media content, website updates, and other communications materials.
Address Americans with Disabilities Act (ADA) accessibility needs in digital content so people with disabilities can access goods, services, and information equally.
Lead development of print, digital, web, social media, multimedia, and collateral materials for campaigns and ongoing initiatives.
Create and edit basic short-form social media videos, including trimming footage, adding text or captions, incorporating transitions, and preparing content for specific platforms.
Manage marketing calendars, content schedules, project timelines, deliverables, and campaign deadlines.
Ensure communications and outreach materials are accurate, accessible, current, and consistent with organizational messaging and brand standards.
Collaborate with clients to identify business needs, project objectives, target audiences, budgets, timelines, background information, and deliverables.
Work with web, technology, creative, and multimedia teams to integrate branding, graphics, copy, video, and campaign concepts; provide creative and visual feedback.
Research industry trends, audience insights, emerging platforms, and creative ideas relevant to client needs and campaign objectives.
Plan and coordinate outreach events, presentations, stakeholder meetings, and community engagement activities.
Develop event timelines and logistical plans, and coordinate registration, venues, materials, schedules, participant communications, and other event needs.
Ensure outreach initiatives align with program goals, target audiences, messaging strategies, and engagement objectives.
Serve as a liaison for regional partners, community organizations, stakeholders, and partner agencies, supporting outreach planning, scheduling, logistics, communications, and resource coordination.
Build and maintain positive partner and stakeholder relationships to strengthen collaboration, participation, and program visibility.
Support partner recruitment, participation tracking, follow-up communications, and distribution of program information and resources.
Maintain and update outreach materials, engagement toolkits, presentations, fact sheets, and related resources, including coordinating inventory as needed.
Collaborate with program staff and subject matter experts to translate technical or program information into clear, engaging, audience-focused communications.
Track outreach activities, event participation, stakeholder engagement, marketing performance, and other relevant metrics.
Compile and organize data for reporting, program evaluation, and continuous improvement.
Prepare summaries, reports, and documentation on campaign performance, outreach outcomes, engagement trends, and program impact.
Maintain accurate records of outreach events, partner interactions, communications, and engagement activities.
Identify opportunities to improve marketing efforts, outreach processes, partner engagement, content performance, and event effectiveness.
Take ownership of new requests, changing priorities, and special projects; identify ways to add value to client and team objectives.
Support additional program activities as assigned.